Death. As Sam Hyde said, "these people want you broke, dead, your kids raped and brainwashed, and they think it's funny." That's not an exaggeration and it's certainly not (just) a joke anymore.
I respectfully disagree with
@break these cuffs's very eloquent post (thanks for the article link, btw; that's some good reading right there). These people want you dead. All of them, every last one of them, will openly scream for (and work towards) your total destruction if you offend the mob. Losing your job, your source(s) of income, your kids, your spouse, your home, your security, your physical safety, your goddamn dog, everything. Some will go even further and actually admit they'd prefer you dead.
The ones who won't openly admit they want someone dead when they say "canceled" are still complicit in it -- they just prefer not to think too hard about the likely outcomes of actually canceling someone from society (which is ultimately what they want). So it's more a kind of death wish by omission -- they don't consciously believe they want people to die over their disagreements ... they just don't care to think beyond that punishment "score." Zoe Quinn did this to the game developer who killed himself recently, and her defenders leaped straight to this defense: she took deliberate action that caused serious, irrevocable harm to his life and he ended up dead as a direct result, but since she didn't literally pull the trigger to shoot him dead, she
technically didn't literally kill him. So she's "innocent," you see! Anyone who reasons like that still wants you dead; they just leap through a few hoops to square it up in their head so they don't feel like a ghoul.
I believe this because there's no "redemption" offered by this cancel culture. We've seen it countless times ... someone offends the mob, apologizes profusely and does everything they possibly can to appease the mob, but it's not enough and the mob refuses to be placated. The punishment still comes anyway, and the sinner is forever canceled. There's no way to get "back in their good graces." Game over. Might as well die for all they care, because you've been canceled and you're never coming back.
There's something very vicious underlying all this cancel culture behavior. This is worse than the old school witch hunts. These people don't care about collateral damage. They didn't go after families in Salem, but I've yet to hear
any of these mob-happy lunatics offer even a hand wave to questions like "well what about his wife or children?" They don't give one shit about the families of their victims if they can't turn those people against the victim. Guilty by association, and the penalty is the same for them all if they won't repent and convert. Look at how many people want something horrible to happen to Bannon Trump. The kid literally did nothing wrong but people want him hurt (or worse) just because of his family.
It honestly feels like a regression from modern civilization. This is some tribal shit you'd expect from Africa, not civilized places like America. And yet here it is -- people reverting to near-animals when they're offended and then doing everything they can to end lives in revenge (whether they ultimately pull literal triggers or not).