You are to use the word [democracy] as an incantation; if you like, purely for its selling power. It is a name they venerate. And of course it is connected with the political ideal that men should be equally treated. You then make a stealthy transition in their minds from this political ideal to a factual belief that all men are equal. Especially the man you are working on. As a result you can use the word democracy to sanction in his thought the most degrading (and also the least enjoyable) of human feelings. You can get him to practise, not only without shame but with a positive glow of self-approval, conduct which, if undefended by the magic word, would be universally derided.
The feeling I mean is of course that which prompts a man to say I’m as good as you.
The first and most obvious advantage is that you thus induce him to enthrone at the centre of his life a good, solid, resounding lie. I don’t mean merely that his statement is false in fact, that he is no more equal to everyone he meets in kindness, honesty, and good sense than in height or waist measurement. I mean that he does not believe it himself. No man who says I’m as good as you believes it. He would not say it if he did. The St. Bernard never says it to the toy dog, nor the scholar to the dunce, nor the employable to the bum, nor the pretty woman to the plain. The claim to equality, outside the strictly political field, is made only by those who feel themselves to be in some way inferior. What it expresses is precisely the itching, smarting, writhing awareness of an inferiority which the patient refuses to accept.
And therefore resents. Yes, and therefore resents every kind of superiority in others; denigrates it; wishes its annihilation. Presently he suspects every mere difference of being a claim to superiority. No one must be different from himself in voice, clothes, manners, recreations, choice of food: “Here is someone who speaks English rather more clearly and euphoniously than I — it must be a vile, upstage, la-di-da affectation. Here’s a fellow who says he doesn’t like hot dogs — thinks himself too good for them, no doubt. Here’s a man who hasn’t turned on the jukebox — he’s one of those goddamn highbrows and is doing it to show off. If they were honest-to-God all-right Joes they’d be like me. They’ve no business to be different. It’s undemocratic.”
Now, this useful phenomenon is in itself by no means new. Under the name of Envy it has been known to humans for thousands of years. But hitherto they always regarded it as the most odious, and also the most comical, of vices. Those who were aware of feeling it felt it with shame; those who were not gave it no quarter in others. The delightful novelty of the present situation is that you can sanction it — make it respectable and even laudable — by the incantatory use of the word democratic.
