That wouldn't do, he was too "useful" as a vlogger on a seemingly important website that could help draw crowds open to the Narrative.
Problem is, he lost all that and started to shrink, thanks to his authoritarian delusions being revealed for what they are. He never realized it because he is like Dobson and thinks the shrinking bubble means True Believers remain, not that he's losing what influence he ever had.
The biggest thing is, while he's not as ignorable as Dobson since he actually talked to Anita and such, that hardly means they found him useful; it's just that they could chuckle at his efforts in promoting the Narrative, until he turned into a total laughingstock.
That's my take, anyway.