David Lynch made PBR hip to the Millennial moviedorks like Bob Chipman. I remember PBR was already widely known as a "Hipster Beer" by the 2000s because it's a cheap macro beer like Budweiser but doesn't feature an aggressive marketing campaign.
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I can just imagine Bob sipping PBR at the Alamo Drafthouse with Devin Faraci. Semi-Functional Alcoholism like Bob's is a funny thing because people don't want to admit that they are in fact alcoholics. I think most drinkers even casual ones do this to an extent, I know I could substitute my fancy Bourbons & European produced Vodka with stuff that costs a fraction of the price. But I don't because it tastes slightly better to my palette (which might be psychological) and I feel upper class by pouring from a bottle of Buffalo Trace than I do from drinking Wild Turkey 101 (both good whiskeys fyi).
But anyway Bob drinks PBR because that's what people in his clique drink. It's a refreshing tasteless beer. In a threeway between its closest Macro cousins Corona and Bud Light the PBR is the one you're most likely to drink while wearing a Fedora.
