Ex-Escapist forum member here
I will try and sum it up as briefly as possible:
In 2014 Gamergate happened, the Escapist decided to take a neutral stance and immediately the whole site was set on fire as most of the content creators were pro-feminism fags that didn't agree with the site's stance on the issue and most importantly with the then-owner Alexander Macris having a pro stance on the same issue. The aforementioned owner having to feal with a divided audience told the staff to stay quiet, take a neutral dtance or go pound sand, and as such most of the content creators quit.
The one that wouldn't keep quiet however was Bob, he wrote a couple of columns condemning the issue and mentioned the issue repeatedly on his content, which caused him to get sacked (I should note that since he was sacked in bad terms he wasn't allowed to keep the intellectual properties that he had created with Defy media such as Escape to the Movies, The Big Picture and The Game Overthinker while other people that decided to walk like Sterling got to keep theirs)
Eventually the owner of the site and most of the staff were fired by the parent company and new staff was brought in with Yahtzee pretty much being tasked with keeping the site alive by himself.
Eventually talks started for selling the site, people cite that Pitts started it but that's factually wrong, the person that was behind the idea of buying the site was Susan Arendt (Pitts wife) I tried to look up her comments in question but the entire sub-forum where she talked about buying the site back was nuked. I did manage to find her tweet about it
She promissed the following from what I can recall: "Get the site back to its' glory days by banning all Gamergate shit, giving back Moviebob the Big Picture and bringing back Extra Credits and the rest of the site's content creators."
And the rest is history. Pitts simped out for her and bought the site under Enthusiast Gaming and Bob made his triumphant return or whatever.
If you are wondering why she was interested on buying the site in the first place it's a really long history but the TL;DR is that she hated Alexander Macris for having fired her for being an authistic turbo feminist and wanted to get back to him.