So you agree that this shit happen since long ago? And this is funny, the consequence of this shit is not having an direct link with WoW, one of the biggest cash cow on gaming,.
2. Was from bad sales. WHF was just not good for new players and sales were bad. Even if they didn't kill it TW wouldn't have made people fork the hundreds of dollars barrier of entry.
Still instead of kill the setting why not revamp to cater to more advanced player or simply the rules to begginers? And when I saw about the end times and AOS, my tought at the time :
An "end times" happen, chaos got the shit kicked in but slam got bodied, elfs in shambles and the empire/human/dwarfs/rest in chaos. Some revolution happen, new world of fantasy. Revamp to not be so autistic about rules or make it so autistic to make players know an phd to play.
And make the pre-"end times" as an legacy version. An make an buck reselling older version for the older folk how play this version or some soul that wants it.
Want some space marines in fantasy? Fine, instead of being in another plane, why not make the gods of fantasy relms in the warp and create some realms for each of pantehon? IMO almost everything of AOS could be done in this hipotetical setting with some adaptation. And this could make an simplyied version to cater to begginers.
This is shit? Yes, but IMO would be much better than the shit show that was the end times and AOS in the begining.
3. Animations still exist, the IP thing was quickly rescinded but faggots like alfabusa used is as a reason to jump ship after getting bored of making TTS.
I was think about the Astartes and Death of Hope (some degree I don't remember too much).
40K is still miles behind on woke. Having more niggers and women in the setting is not lore ruining (most of the time). It's definitely a lot better than TrannyTech or "rewriting war crimes" VtM.
40k and Fantasy are setting that you could do almost everything you want if doesn't break some simple rules. Want to have Space Communism? Have the Emperor wants make everybody equal on the end plan. Or make an plannet that have communism implanted. But do not make for the whole Imperium, because the Imperium should be decentralized.
Want Space Facism? Make all the parody of propaganda be somewhat true
Want LGBT+PDF+RADFEM but in space? Make an plannet that have some goverment/culture that accept/incentivise it.
When you put something like warhammer adventure and "muscle mommies" on space body guards in the setting. I need to ask why. I do not think GW is an ideology motivated company but the board saw the rest of industry make this shit. Sleeped 3 or 4 years on the proposal and is making happening now.