Why not care about both instead? That's rhetorical.
This is not just about videogames, it's another step into fighting for basic consumer rights.
Or what, are you going to wait some decades, centuries before you start fighting for them? These people want this process as slow as it can be, that way they can maximize profits with less effort, for as long as they can.
If anything, there should be more initiatives and these types of things, because that way they'll finally get that who they deemed as a sheep, has now started to take their rights seriously.
Now the only problem with this, is that there is indeed a lot of sheep, and that is proven with something mentioned earlier, that sloptubers were needed to make the gears move considerably.