- Joined
- Mar 30, 2023
As Ford loses billions on EVs, the company embraces hybrids - CNBC via bing
yeah no shit sherlock, you could've learned this with a teeny bit of market research."You're going to see a lot more hybrid systems from us," CEO Jim Farley said Thursday after the company reported second-quarter earnings that revealed widening losses on its electric vehicles unit.
"We have been surprised, frankly, at the popularity of hybrid systems for F-150," Farley said during Ford's second-quarter earnings call. More than 10% of F-150 pickup customers are opting for the hybrid model, Farley said, and that percentage has been increasing.
Ford also offers a hybrid version of its small Maverick pickup. That has been an even greater success, Farley said, with more than half of Maverick buyers — 56% — choosing the $1,500 optional hybrid powertrain over the standard four-cylinder engine
Still, glad they learned now and will be offering more hybrids