- Joined
- Jan 18, 2017
Has this ever meant something other than
a) We're really even scummier than our competitors!
Or
b) We're completely fucking useless at the actual job so feel sorry for us!
If that is the point of differentiation they point to between them and their competitors, it's a tacit omission that their product/service is inferior and can't be sold on its merits so they aren't even going to try that route.
My company donates to silent auctions for charities literally multiple times per week but it's a footnote in marketing because:
a.) We want to sell you our product on the strengths of it and why it is superior to what competitors are offering.
b.) It's cynical and exploitative to make charitable efforts front row and centre in marketing. Yes, it's an element of it as we do get acknowledgements and exposure from sponsoring events, but if a company jerks themselves off too hard about it they just look like pricks donating for the wrong reasons.