Not as outlandish as you'd think, though provoking women to come forward would certainly be a step up from the usual. Front office guys from MLB and the NFL have admitted to planting stories to get fanbases against a player they're looking to get rid of. Some people still believe the Eagles front office was behind the original article about DeSean Jackson and the Black Israelites, though all the beat reporters point to personal grudges held by the guy who wrote it.
This was just a happy coincidence, but one I'm sure the Raven's front office was eager to take advantage of. I could honestly see some scumbag like Haslam or the late Dan Snyder taking it a step farther and having their head of security get a PI or lawyer from outside the organization to do some real greaseball shit.