So, short/concise version: A guy made an app for shits and giggles that goes off a simple(for actual coders I assume, I don't code for shit)algorithm, which is really just a fun toy for people to fuck around with for a bit, and the only ones negatively reacting to this are a. media/journalism that either tries to push a narrative or is too caught up in said narrative to know lies from truth, and b. women who are inadvertently revealing that, despite all the claims of being yourself, that makeup is a sexist tool and standard, they are genuinely pissed and afraid at the mere notion that men whom they want nothing to do with can see even a perceived semblance of what they look like without that evil and misogynistic makeup on. So at this point it's a catch 22, if I'm using that term right. Either valuing women wearing makeup is sexist and misogynistic, or valuing women not wearing makeup is sexist and misogynistic, and the narrative is trying to push both arguments.
Also, opinion, but I personally stop valuing peoples' arguments when they immediately shoot right for the "get a fucking life" angle unless the thing they're bitching about is in fact THAT useless and dumb(which would oddly be these people and their shitting the floor over MakeApp).