By whom? Who are these so-called men who hold a tyrannical grip on society's beauty standards? Never have I had a conversation where men were talking about hip dips, thigh gaps or other stupid shit women focus on due to imaginary beauty standards set up by some 60 year old jewish executive at Beauty Corp®.
Sure men will have preferences and some are straight up assholes with no regard for people's feelings, but by and large, when you see the women they hookup with or marry, they have no leg to stand on when criticizing women's bodies.
As I've said many times, if beauty standards dictated men's attraction, ugly women would have been bred out of existence long ago.