A shittier version of a PC that doesn't already have brand recognition and the insurance that at least developers will continue to make games work well on the hardware for a few years.
I was more speaking in the line of the Switch and Nintendo's exclusives, since they're one of the only ones still doing that decently, and they're actually what Valve is attempting to compete against here. But at least the PS4 did have a few exclusives, even if they weren't great. Drive club was decent in the least. The xbox had practically nothing in comparison, which is sad.