AoS wasn't announced a year in advance with preorders or anything. There wasn't anything to be boycotting. WHFB already weren't buying product. Once AoS launched, GW wasn't going to reverse course and immediately bring back WHFB. AoS brought in a massive influx of new players, with a lot of the older ones initially not bothering for the first year or so till the generals handbook came out due shit like not having points, abilities based on people yelling the loudest and other dumb crap(nagash's stupid hand of dust thing is still in the game for 4.0... fucking ridiculous).
Fair enough, then. I still maintain that if there was enough negative sentiment, something could have been done to avoid the precedent, but we're well past that point now. The only real thing that could hurt the Warhammer IP now is if the general integrity and atmosphere of their universe was soured so people don't want to make armies anymore, and GW has stayed clear on this. They've kept all the common avenues for social politics to worm their way into a franchise (lack of representation, all the -isms and -phobias, etc.) extremely well-contained by simply being about perpetual war and very little else.
Hence, AoS players shouldn't be surprised that BoC is being taken out entirely. There's a long history of this now; the foundation of AoS was built on the ruins of WHFB, and the myriad side games that have been started and dropped over the years means I look at something like Aeronautica or Legiones Imperialis and my first impression is usually, "Dead Game". The Bonesplitters and BoC exodus is just par for the course, and while it's laughable that the golden boys had the Sacrosanct chamber thrown out when they're still relatively new, I would think it was established by this point that GW can and will fuck with whatever your prized faction/collection may be.
I haven't read much AoS lore past Soul Wars myself. The factions have distinctly improved over time in their various expressions, but in my opinion, the world has not. There is an obvious reason for the Mortal Realms in that any model with any colour or terrain can be made and it has some place where it could make sense in the canon, but for me the looser nature of the place just feels like Random Magical Bullshit Simulator and is less engaging.
As far as relaunching models and price hikes not doing much, I'd say their stock value shows the opposite as the skyrocket began even before covid.
...Thank you for your support? I was saying that even though they launched Primaris, which some older SM players chafed under, and the hobby is now far more expensive than it's ever been, GW shows no signs of slowing down. Thus whatever they take out of AoS, all of which is not nearly as popular as Space Marines, is unlikely to hurt them.
The brettonian and tomb kings boxes for TOW are already at a much lower price point per model(even before factoring in a cost for the books and other items in those boxes) than the rest of GWs product line, and people still bitch about how expensive they are. The tomb kings box? 93 models for $290 is an average of $3.11 per model. The brettonian box is $3.35 per model, again ignoring the larger centerpiece models, books, etc. For 40k to hit that pricing, you'd need a $160 combat patrol to have 50 models in the box. Yet people were still claiming at launch that those TOW boxes were just too expensive. Even other companies aren't trying to hit anything close to $3 a model in a starter/army box.
I don't have an issue with the main boxes, I'm more talking about the other models in the range outside of the boxed set, like the $60 Grail Knights. The prices now look like how much they cost in Australian dollarydoos some 20 years ago, and that's in USD.