Relying on 3d printing for manufacturing is basically a failure waiting to happen. Privateer Press turned to that, it failed, steamforged games bought the rights or whatever is going on with that mess and is now producing plastic minis again. Trouble is, their idea of a starter set doesn't include dice, data sheets, or even a basic rules pamphlet because they want to rely on the stupid phone app. Not even GW does that for the stuff they label as "starters"(nor any other company with someone sensible running the show).
that had less to do with 3d printing and more with PP running it like everything else they do. people really underestimate the logistics, cost and time involved moving shit around, and then distribute it to hundreds if not thousands of customers.
offloading some of that onto the customers isn't dumb. the bigger issue is that 3d printing on a consumer level still has issues, and so far there isn't an established "industry" around to supplement it. only-games is the start of that, they just seem to run it like PP, even with MMF and it's money at the top. the OPR statement about the changes pretty much says at much (which again is logistics and handling of orders really, hence the simplification etc). as much as people shit on MBAs and beancounters (often rightfully so), most people are simply retarded when it comes to money or running a business successfully.
think about it this way, imagine you buy an STL, and then get that printed for a few bucks at some shop, or even over the internet from someone 100 miles away. because if you have a printer, might as well run that thing 24/7, and if there's big enough demand go industrial where all the consumer-level issues apply less. or since we had this discussion before, just go with siocast (which has it's own issues of course, since nothing is perfect). GW could literally do that for old models where a whole printrun isn't feasible, but that would fuck with FOMO.
except the reality is finding someone with a printer is a pain in the ass, even more so for tech-illiterates and boomers, and even if you do the prices aren't there (which if you know the actual cost is often stupid) so you might as well pay the same for proper GW plastic. which again loops back to the first point of running a business in form of a printing service.
there is demand, but the supply simply isn't filled, and it's only a matter of time till that happens in some way; which is also the thing I'm sure GW is pretty much aware of - 3d printing won't kill it, but everyone getting models for cheap and conveniently from someone else will make big dent in their profits, and at the same time fixes other issues like having to buy armies for hundreds of dollars to get people to play in the first place and then getting new models and support. it will never "kill it" the same way home printers haven't killed books, but it will have an inevitable effect, most likely industry-wide.
I just assume it's a cash grab. Propietary dice are always on the expensive side for being "a necessity". From a mechanics standpoint it just swaps a stat number to a type of dice, different but the same. So I don't see that much merit to them. You can throw a d20 with a crit chance of 19 or throw the propietary dice with "standard crit chance" they both kind of amount to the same to a degree.
there is some merit in terms of resolution, but that's more on the crunch side only nerds care about. what customers care about is price and availability, and that's where most companies fuck up because they see proprietary dice or other shit not as something different like a designer does, but something exclusive to sell for vendor lock-in.
if they'd sell those dice cheap, or even better license it (you can actually, but the cost simply doesn't make it worth it), it would be much less of an issue to pick up a bunch for a few bucks, and would also fix the availability issues - if you're the only supplier you better be ready to supply, otherwise your whole "vendor lock-in" scheme is fucking retarded, see asmodee and genesys dice which haven't been around for months if not years.
however, what's the current price for official GW unit cards..?