Why is rap music declining in popularity ?

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because the mainstream has been more about "who can make the catchiest radio hit" by this point, the once subversive nature it had back in the 90s-00s in the mainstream is no longer there and a lot of people recognize that the edge it once had is no longer there.
 
Last year was a big year for music in general, what with Brat Summer and all that, but honestly the Kendrick-Drake beef might well have been the Swan Song of millennial cultural supremacy. If so, it went out with a bang. For a few weeks in May nobody talked anything else. What I want to point out is that Drake having "lost" the beef certainly hasn't slowed him down as much as you indicate in OP. "Nokia" is everywhere. It might be slop but you didn't specify quality, you said "popularity." There's been stellar albums out in 2025 though, Billy Woods, Little Simz, quality shit that's certainly "popular" with music listeners, if not with the mainstream.
 
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People are rapping always about the same shit (Sex drugs cars, the usual narcissism self fellatio) and its getting boring, the Kendrick vs Drake showed that, artists tend to forget that music is a form of expression not a way to show off what you've got.
Honestly it's not even the topics that are getting boring, it's the MC's themselves. If you're talented enough on the mic you can get away with basically making entire albums of the same song with a different beat (read: Jedi Mind Tricks) the issue is most of the new cats suck at being engaging and don't have the energy, charisma, or flow of the old school/underground movement.
 
Honestly it's not even the topics that are getting boring, it's the MC's themselves. If you're talented enough on the mic you can get away with basically making entire albums of the same song with a different beat (read: Jedi Mind Tricks) the issue is most of the new cats suck at being engaging and don't have the energy, charisma, or flow of the old school/underground movement.
Old school as in very old rap groups or just old school in how they perform.
And you're right, the lack of character in them reflects in their music, It's a good thing the spotlight is being taken away from Hip hop, of was always supposed to be a more cultural movement than a global music genre as a whole
 
I think the conflation of genres, the blurring of genre lines, complicates the conversation, and for a person with a certain perspective, it makes this stuff meaningless. Agree with above poster that hip-hop is more of a cultural movement than merely a musical genre; while this can be said of virtually any musical genre, it's especially true in this case. So I think a lot of the time when we look at music and ask, "Is this hip-hop?," a "Yes" answer is riding on whether or not the musicians making it are part of that cultural movement. "We don't wanna hear you say nigga no more," etc. But if you strip that away and just look at the music, it becomes a lot harder. Hyperpop deliberately borrows from basically every millennial cultural movement. Is food house rap? Is Charli XCX a rapper? She sure raps a lot, for someone who isn't one. Is Ren a rapper, or some sort of Welsh bard? I've heard musicians as poles apart as Nellie McKay and The Punch Brothers "rapping" on record. Music considered hip-hop by the mainstream might decline in popularity but the sounds of the genre have been cut up for use as ingredients elsewhere. Which is very hip-hop, really, that's how the genre came into its own, cutting up other music and repurposing it to make something new.
 
Old school as in very old rap groups or just old school in how they perform.
And you're right, the lack of character in them reflects in their music, It's a good thing the spotlight is being taken away from Hip hop, of was always supposed to be a more cultural movement than a global music genre as a whole
Both. I don't really like to put myself in a le oldfag category when it comes to music because of how obnoxious those faggots tend to be but Hip Hop is one of those genres where it's really hard not to do that when you hear majority of the shit published under judeocorps.
 
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