Speaking of a game more known for its fanservice, as in, Dead or Alive, I noticed they turned down the cheesecake considerably in DOA6.
It's still there, there is still some boob jiggle and many of the costumes are still ridiculous, but the creators seemed to realize the series was getting very hard to take seriously, so many female characters got far more realistic proportions (most obviously Kasumi), more appropriate outfits (Kasumi and Ayane especially), and while there is still a lot of fanservice, especially from the characters where it makes a lot of sense (Nyotengu is mostly untouched since DOA5 in that area, but that's kinda her whole shtick), but they otherwise decided to try reining in the tits and ass for a change.
Even some of the male characters got toned down a bit (Bayman is closer to his older, more practical designs for one).
And oddly, I think most of it was a good decision, especially since they made the combat engine a lot better in exchange. Still not a fan of Koei Temco's obscenely overpriced DLC practices, but that's another topic entirely.
tl;dr: Tits and ass are not a deal breaker for me and I assume any gamer who expects more from a game, especially one where that's just a sidebar to what the game is actually supposed to be, and Usher bitching about his mastubation fantasies getting curbed is just pathetic and frankly a bit disgusting.