YABookgate

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Was reading fat ricks twitter and saw this shit:
Screenshot_20220403-231826.png


I really loved The Expanse shame about them being retarded
 
The James S A Corey Twitter account has always been pretty Reddit but the arguments they were getting into with their fans during Season 5 of the series made it clear that whichever one of the pair who controls it is kind of an asshole. I don't understand why someone like them cares so much about Twitter. You wrote nine beloved books, got an adaptation that's pretty much better than them, an adaptation that survived being cancelled... and you just spend your time getting into arguments with the people who read your books while throwing out dumb takes to get updoots. It's like how they insisted there were no changes to Season 5 when the Cas Anvar thing made the rounds and then, surprise surprise, there were heaps of reshoots.
 
I know I shill for them a lot... but tell them to give a look at Baen Books. The last trad publisher not only dedicated to classic scifi and fantasy, but openly and proudly has refused to bow at the alter of wokeness as the other trad publishers have done. And several of their authors, most famously Larry Correia have been openly combating this rising tide for years.

Plus, they put out damned good stuff. Are apparently shit at marketing it though given how often I see the old "there are no right wing publishers" or "they don't make books for boys" chestnuts get trotted out.

I can't remember the last time I saw an ad for a book from any publisher, and I read all the time. Then again, I haven't turned on my television in half a decade and use adblockers when I browse the web, so that's not that surprising.

Generally when I'm looking for something new to read, I pick a series at random that I enjoyed, go to wherever that fandom is, and ask "hey what else do you guys like reading" and go from there.
 
I can't remember the last time I saw an ad for a book from any publisher, and I read all the time. Then again, I haven't turned on my television in half a decade and use adblockers when I browse the web, so that's not that surprising.

Generally when I'm looking for something new to read, I pick a series at random that I enjoyed, go to wherever that fandom is, and ask "hey what else do you guys like reading" and go from there.

Generally, that's because so much of the advertising budget for publishers is spent advertising INTERNALLY, not EXTERNALLY - ie, Tor gets a bunch of lefty bloggers to simp for their latest woke garbage fire, lots of ads for genre magazines and the like. Hell, Baen is once again an odd duck because occasionally you'll see advertisements for their books in gun magazines and military news outlets. That's the closest thing any trad publisher does for external marketing outside of existing fandom. No small thing when you remember Baen doesn't have a full press and marketing team in the Flatiron Building like Tor does, so no wonder they occasionally have to think outside the box.

I keep saying one of the trad publishers... and lets be real, that probably means Baen or one of the larger indies... needs to make a hard push towards groups like gamers, the Fandom Menace types, hell, even right wing news outlets. All the people burnt by the fact so much of pop culture is more interested in lefty messaging than escapism and fun, or visions of the future. I wouldn't even know where to begin - there's a reason I work in editorial and not marketing - but one thing I desperately wish I could sell my own publisher on is you are never going to outdo Tor at being Tor. You don't need 5-7 trad publishers all selling various shades of the same damned product, be different, stand out, focus on different demos and markets for crying out loud, there are only so many lonely cat ladies and balding virgins you can sell your quirky Joss Whedon-esque fanfic tier light scifi where every other character is gay whom you can sell six versions of the same book to.

Of course, part of that needs to be that crowd of people sick of lefty control over pop culture needs to actually put up or shut up, and support the authors and publishers who don't hate them. Tor can count on childless librarians around the country to pad their sales numbers, SFWA can snap their fingers and have a digital lynch mob. So far, right wingers are great about kvetching on the Daily Wire or making angry Star Wars videos, but shitty about say, pre-ordering the new book Timothy Zahn took that Disney contract so he could afford to write it, or backing Larry Correia up when lefty loons once again try to force a convention to not invite him as a guest, instead of the usual doom and gloom over how everything sucks.

"I wish there was non loony lefty pop culture." Wish granted, it exists and has existed for years. People are just utter shit at supporting it.

They sure as hell will pay to see the next Marvel movie though. Even if it means putting money in the pockets of a corporation literally working toward castrating your kids.
 
I've known a number of young male readers who'd like to read more but they don't and their reasons are usually some mixture of the following when it concerns what they think is being 'pushed':
  • They don't want to read YA due to its focus on female protagonists and female readers
  • They don't want to read Sanderson much as they got bored with his work after one or two books
  • They don't want to read translated Eastern stuff, whether manga or light novels
  • They don't want to trawl through Amazon's wasteland of gamelit and harem and harem gamelit for what gems might be there
Inevitably, it's like they settle on eating from one of those troughs but everything they say is often appended with how they want something better or less immature or deeper without getting into what I imagine some would call the "art is revolution" SFWA crowd. And as someone in the industry, hell, I agree with these kids. I think there's a lot of people out there who want to read, they just don't want to read what's being thrust in their faces when it's overhyped diversity quota stuff from the industry or lowest common denominator algo junk from overseas or Amazon. And it's not just men, I know plenty of women who find the YA genre just a joke these days.
So you're saying they won't read a book with a female protagonist? And how is a focus on female readers a bad thing if they're the only ones buying the books? I'm not the biggest fans of YA but I know why it's so popular and I can't blame a publisher for focusing on readers that will actually buy a book from them over those that won't.
 
Generally, that's because so much of the advertising budget for publishers is spent advertising INTERNALLY, not EXTERNALLY - ie, Tor gets a bunch of lefty bloggers to simp for their latest woke garbage fire, lots of ads for genre magazines and the like. Hell, Baen is once again an odd duck because occasionally you'll see advertisements for their books in gun magazines and military news outlets. That's the closest thing any trad publisher does for external marketing outside of existing fandom. No small thing when you remember Baen doesn't have a full press and marketing team in the Flatiron Building like Tor does, so no wonder they occasionally have to think outside the box.

I keep saying one of the trad publishers... and lets be real, that probably means Baen or one of the larger indies... needs to make a hard push towards groups like gamers, the Fandom Menace types, hell, even right wing news outlets. All the people burnt by the fact so much of pop culture is more interested in lefty messaging than escapism and fun, or visions of the future. I wouldn't even know where to begin - there's a reason I work in editorial and not marketing - but one thing I desperately wish I could sell my own publisher on is you are never going to outdo Tor at being Tor. You don't need 5-7 trad publishers all selling various shades of the same damned product, be different, stand out, focus on different demos and markets for crying out loud, there are only so many lonely cat ladies and balding virgins you can sell your quirky Joss Whedon-esque fanfic tier light scifi where every other character is gay whom you can sell six versions of the same book to.

Of course, part of that needs to be that crowd of people sick of lefty control over pop culture needs to actually put up or shut up, and support the authors and publishers who don't hate them. Tor can count on childless librarians around the country to pad their sales numbers, SFWA can snap their fingers and have a digital lynch mob. So far, right wingers are great about kvetching on the Daily Wire or making angry Star Wars videos, but shitty about say, pre-ordering the new book Timothy Zahn took that Disney contract so he could afford to write it, or backing Larry Correia up when lefty loons once again try to force a convention to not invite him as a guest, instead of the usual doom and gloom over how everything sucks.

"I wish there was non loony lefty pop culture." Wish granted, it exists and has existed for years. People are just utter shit at supporting it.

They sure as hell will pay to see the next Marvel movie though. Even if it means putting money in the pockets of a corporation literally working toward castrating your kids.
Honestly, it sounds like American trad publishers need to learn more how the Japanese and Koreans publishers work. If you think the anime and manga stuffs are only marketed to otaku or nerds, you're wrong. More and more their advertising are geared towards the normies market, hence why they spend a lot of money for advertising in public spaces like train station or in the train itself.

And that's not counting the many online ads and words of mouth.

However the biggest marketing of all is still the Media Mix they're using, with the the adaptations and merchandise actually helping sales of their original products since the original publisher also have a hand in making said media, thereby controlling how the adaptations and merchandise production and marketing would be like. I think this is where the western publishers did it wrong, they let go all control to whoever they sold the rights to, and didn't work closely with how the adaptations would be created and sold
 
Generally, that's because so much of the advertising budget for publishers is spent advertising INTERNALLY, not EXTERNALLY - ie, Tor gets a bunch of lefty bloggers to simp for their latest woke garbage fire, lots of ads for genre magazines and the like. Hell, Baen is once again an odd duck because occasionally you'll see advertisements for their books in gun magazines and military news outlets. That's the closest thing any trad publisher does for external marketing outside of existing fandom. No small thing when you remember Baen doesn't have a full press and marketing team in the Flatiron Building like Tor does, so no wonder they occasionally have to think outside the box.

I keep saying one of the trad publishers... and lets be real, that probably means Baen or one of the larger indies... needs to make a hard push towards groups like gamers, the Fandom Menace types, hell, even right wing news outlets. All the people burnt by the fact so much of pop culture is more interested in lefty messaging than escapism and fun, or visions of the future. I wouldn't even know where to begin - there's a reason I work in editorial and not marketing - but one thing I desperately wish I could sell my own publisher on is you are never going to outdo Tor at being Tor. You don't need 5-7 trad publishers all selling various shades of the same damned product, be different, stand out, focus on different demos and markets for crying out loud, there are only so many lonely cat ladies and balding virgins you can sell your quirky Joss Whedon-esque fanfic tier light scifi where every other character is gay whom you can sell six versions of the same book to.

Of course, part of that needs to be that crowd of people sick of lefty control over pop culture needs to actually put up or shut up, and support the authors and publishers who don't hate them. Tor can count on childless librarians around the country to pad their sales numbers, SFWA can snap their fingers and have a digital lynch mob. So far, right wingers are great about kvetching on the Daily Wire or making angry Star Wars videos, but shitty about say, pre-ordering the new book Timothy Zahn took that Disney contract so he could afford to write it, or backing Larry Correia up when lefty loons once again try to force a convention to not invite him as a guest, instead of the usual doom and gloom over how everything sucks.

"I wish there was non loony lefty pop culture." Wish granted, it exists and has existed for years. People are just utter shit at supporting it.

They sure as hell will pay to see the next Marvel movie though. Even if it means putting money in the pockets of a corporation literally working toward castrating your kids.
OMG, bloggers are almost like the be-and-end-all in YA/SpecFic marketing now , and there are the companies that will organise book tours with curated "Bookstagram" bloggers who have big followers. It becomes a bit of a circle jerk as ... I suspect ... acquisitions are being made as to what will appeal most to Mary Jo Instablogger, and Mary Jo Instablogger wants to keep getting ARC's so she will pretend to like every milquetoast book that gets sent to her by Payola Book Tours on behalf of Rando Publisher even if they are shit. And so the cyclic death spiral continues.

This is I believe adjacent how the Emp1re 0f The Vamp1re kerfuffle came to pass last year - this book had FIVE advanced reader copy editions. These volumes are ONLY for bloggers and reviewers. Many books don't even get a physical ARC. Every author in Christendom was pissed.

(It's a bit of a shame that the as I enjoyed EOTV - I got a free copy - but my god St Martins Press pushed the beejesus out of it, and the author didn't have a special gender or ethnicity to use as a shield. The same publisher/imprint does Lindsay Ellis' book too, big difference in the marketing push there....)

On the lefty control: Yeah I've noticed that right-leaning fans are not as loudly supportive. The noisy people in right-leaning fandom who could mobilise large amounts of fans also dance with Lolcow Behaviour a little too intimately - public slapfights are exhausting. The Puppy saga was exhausting. But you'll be talking to people quietly and they'll discuss how they like certain Librorum Prohibitorum books that you'd never see added to the Best Of lists.
 
Emp1re 0f The Vamp1re kerfuffle
Tell me more or point me to a blog post, senpai.

On the lefty control: Yeah I've noticed that right-leaning fans are not as loudly supportive. The noisy people in right-leaning fandom who could mobilise large amounts of fans also dance with Lolcow Behaviour a little too intimately - public slapfights are exhausting. The Puppy saga was exhausting.
Yeah the only right-wing "literary" guy I read is Vox Day and his ego is really out of control. For a guy who has multiple things going on which are Good For The Right he sure doesn't know how to focus on them.
 
On the lefty control: Yeah I've noticed that right-leaning fans are not as loudly supportive. The noisy people in right-leaning fandom who could mobilise large amounts of fans also dance with Lolcow Behaviour a little too intimately - public slapfights are exhausting. The Puppy saga was exhausting. But you'll be talking to people quietly and they'll discuss how they like certain Librorum Prohibitorum books that you'd never see added to the Best Of lists.
This reminds me of when I see those dumb romance novels about an "idle rich" guy who's fabulously wealthy but never has to devote any - you know - time to work at it and can focus on the self-insert heroine. I mean you want someone with a following, which means they need to do something to grab people's attention. But then any effort made to get attention is "exhausting" and "lolcowish".

You may as well say that what we are in need of is some dry water.
 
This reminds me of when I see those dumb romance novels about an "idle rich" guy who's fabulously wealthy but never has to devote any - you know - time to work at it and can focus on the self-insert heroine. I mean you want someone with a following, which means they need to do something to grab people's attention. But then any effort made to get attention is "exhausting" and "lolcowish".

You may as well say that what we are in need of is some dry water.
Wait, that "genre" is also big in the west? Fuck me, that's literally half of the web novels in my language, with the readers being composed only of lonely women or moms with incredibly rabid toxicity. Never knew that kind of thing is also popular elsewhere
 
Wait, that "genre" is also big in the west? Fuck me, that's literally half of the web novels in my language, with the readers being composed only of lonely women or moms with incredibly rabid toxicity. Never knew that kind of thing is also popular elsewhere
Yep. It's why Harlequin novels and 50 shades of gray are so popular among sexually frustrated soccer moms in America. Sexually frustrated middle aged women love fortune 500 hunks that do nothing so he can spend all his time being rapey towards the self-insert heroine.
 
Empire of the Vampire, huh. I've had the misfortune of meeting Jay Kristoff in the flesh a few times over the years and that guy is exactly the kind of person you might think he is based on his books. Just the most boredom inducing guy you might meet, and with zero sense of humor on top of that. He's also rather lucky that he got his first book out there so early. You know, the book where he bragged about doing his East Asian research by watching anime and eating pocky. If only cancel culture had gotten off the ground a few years earlier...
 
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Empire of the Vampire, huh. I've had the misfortune of meeting Jay Kristoff in the flesh a few times over the years and that guy is exactly the kind of person you might think he is based on his books. Just the most boredom inducing guy you might meet, and with zero sense of humor on top of that. He's also rather lucky that he got his first book out there so early. You know, the book where he bragged about doing his East Asian research by watching anime and eating pocky. If only cancel culture had gotten off the ground a few years earlier...
I have had the luck NOT to meet him as I was preoccupied with IRL shit when he made his entry into the community, but as much as I liked the vampire book (it was better than the other freebie I got - a boring fantasy brick part seven) I have sadly identified the man as a douche-canoe of the highest order. What is the reason for such degeneracy? :tugboat:


ARC GATE: (longer than I expected)

Tell me more or point me to a blog post, senpai.

It all began in 2012 with the infamous "Pocky Research" interview...


1649415570948.png


So obviously this was not the end of it, but I can't be bothered listing sins as they're very boring.

As for ARC-Gate: A lot has been memory-holed but:

https://file770.com/the-weaponization-of-the-arc



Firstly the caveat being that Kristoff would have had no input in to the marketing side of this, but showed possibly a supreme lack of grace as most writers were not getting an ARC - particularly in 2021, Year of Our Lord Covid

1649414654191.png




The thing played out a lot on Twitter, but a lot of links and main players are hard to find now. But it was pretty huge and there would have been many sweaty meetings in the publishing office about how to handle the bad press. It was so bad I've not seen a multi-ARC strategy by a publisher since.

After that, gloves were off. .


He got a roasting on the Mary Sue for having a sook about his book not being nominated for the 2021 Goodreads awards, always a winning strategy

Basically its a combo of audience mismanagement, edgelord behaviour from a prior decade and brand creep. If JK was a purely adult fiction writer things would not have been so HEATED but he's hitched his wagon to Young Adult Fiction and what 80 pages of this thread has shown us, YA is not a thing to be trifled with.
 

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I mean you want someone with a following, which means they need to do something to grab people's attention. But then any effort made to get attention is "exhausting" and "lolcowish".
To be fair the people I'm referring to actually have individual threads in the Lolcow section so its not entirely a personal observation!
 
Sometimes authors write books.
Sometimes titles write books.
Yeah and since it's trash fiction you don't even have to justify the title. What a scam, wish I'd thought of it. Actually I think of titles all the time I'm just too lazy to write novels. You can say that about Jay Kristoff - at least he has work ethic. Plus it sounds like his detractors are even worse than him so you know what I'm starting to like the guy. Still won't read his books, fuck vampires.
 
OMG, bloggers are almost like the be-and-end-all in YA/SpecFic marketing now , and there are the companies that will organise book tours with curated "Bookstagram" bloggers who have big followers. It becomes a bit of a circle jerk as ... I suspect ... acquisitions are being made as to what will appeal most to Mary Jo Instablogger, and Mary Jo Instablogger wants to keep getting ARC's so she will pretend to like every milquetoast book that gets sent to her by Payola Book Tours on behalf of Rando Publisher even if they are shit. And so the cyclic death spiral continues.

This is I believe adjacent how the Emp1re 0f The Vamp1re kerfuffle came to pass last year - this book had FIVE advanced reader copy editions. These volumes are ONLY for bloggers and reviewers. Many books don't even get a physical ARC. Every author in Christendom was pissed.

(It's a bit of a shame that the as I enjoyed EOTV - I got a free copy - but my god St Martins Press pushed the beejesus out of it, and the author didn't have a special gender or ethnicity to use as a shield. The same publisher/imprint does Lindsay Ellis' book too, big difference in the marketing push there....)

On the lefty control: Yeah I've noticed that right-leaning fans are not as loudly supportive. The noisy people in right-leaning fandom who could mobilise large amounts of fans also dance with Lolcow Behaviour a little too intimately - public slapfights are exhausting. The Puppy saga was exhausting. But you'll be talking to people quietly and they'll discuss how they like certain Librorum Prohibitorum books that you'd never see added to the Best Of lists.

People have no idea how dependent on that blogger/influencer ecosystem publishing has become, especially spec fiction. I've pointed out time and again, for right wing/fandom menace types, its not enough to say "this shit sucks/is woke" you gotta support and hype up the stuff that isn't.

One of the most damning things is, despite Andrew Brietbart rightly pointing out that politics is downstream from culture, right wingers really didn't do jack shit to support or even celebrate pop culture from people on their side. Hell Disney literally announced they support kids being castrated without parental consent or notification, and shmucks are still shelling out money for Star Wars crap and Pixar movies. For comparison, Tor has a whole street team of librarians who are focused on getting as many of their books into libraries in America as possible.

Don't give air, exposure or money to people who want to see you miserable, destitute or destroyed. And more importantly, support artists that reflect your views, or at the very least, aren't bugnuts.

You mention the Puppies, which is fitting. With hindsight it was a bellwether for so much of what has happened to pop culture over the past decade, the first diagnosis of the woke leftist cancer that has now spread to damn near every institution. It's been the biggest way science fiction has actually predicted the future in the past 20 years. I think a lot about what things might be like had the Puppies won their battle to control the Hugos... if it would have strangled modern woke lefty pop culture in the cradle, or at least made them go full tilt crazy slower. Instead, we have children's books with detailed pictures of how to give blow jobs, read by drag queens, all by taxpayer expense.

The Puppies vs SFWA was an early battle of the modern culture war, which most of America didn't even realize was going on at the time They sure as hell do now though. I'm still not convinced most will do what needs to be done to cut it off at the legs, when they can't even give up superhero movies or NFL football.

As for Empire of the Vampire... more on that chestnut in a bit.

Tell me more or point me to a blog post, senpai.


Yeah the only right-wing "literary" guy I read is Vox Day and his ego is really out of control. For a guy who has multiple things going on which are Good For The Right he sure doesn't know how to focus on them.

Oof. There are a ton of right-leaning or right-friendly authors out there with talent - from Larry Correia to MA Rothman - but Vox Day is not one of them. His publishing house has put a few things out that are good to great, but Vox himself? He's to right wingers what Chuck Tingle is to lefties - a troll who got rich selling a single joke to people who wanted to hear it.

That's one of the most frustrating things - compared to say, the utter garbage that is Christian cinema like Pure Flix, there are some genuinely great rightwing authors out there, by the dozens, putting up some really great work. And even a fraction of the support you usually see for stuff like the Daily Wire or whatever Christian movie Krik Cameron shit out would send shockwaves through the industry.

This reminds me of when I see those dumb romance novels about an "idle rich" guy who's fabulously wealthy but never has to devote any - you know - time to work at it and can focus on the self-insert heroine. I mean you want someone with a following, which means they need to do something to grab people's attention. But then any effort made to get attention is "exhausting" and "lolcowish".

You may as well say that what we are in need of is some dry water.
Wait, that "genre" is also big in the west? Fuck me, that's literally half of the web novels in my language, with the readers being composed only of lonely women or moms with incredibly rabid toxicity. Never knew that kind of thing is also popular elsewhere
Yep. It's why Harlequin novels and 50 shades of gray are so popular among sexually frustrated soccer moms in America. Sexually frustrated middle aged women love fortune 500 hunks that do nothing so he can spend all his time being rapey towards the self-insert heroine.

The one two punch of Twilight and 50 Shades of Gray did more damage to pop culture than we've even now begun to measure.

Empire of the Vampire, huh. I've had the misfortune of meeting Jay Kristoff in the flesh a few times over the years and that guy is exactly the kind of person you might think he is based on his books. Just the most boredom inducing guy you might meet, and with zero sense of humor on top of that. He's also rather lucky that he got his first book out there so early. You know, the book where he bragged about doing his East Asian research by watching anime and eating pocky. If only cancel culture had gotten off the ground a few years earlier...

I have had the luck NOT to meet him as I was preoccupied with IRL shit when he made his entry into the community, but as much as I liked the vampire book (it was better than the other freebie I got - a boring fantasy brick part seven) I have sadly identified the man as a douche-canoe of the highest order. What is the reason for such degeneracy? :tugboat:


ARC GATE: (longer than I expected)



It all began in 2012 with the infamous "Pocky Research" interview...


View attachment 3157058

So obviously this was not the end of it, but I can't be bothered listing sins as they're very boring.

As for ARC-Gate: A lot has been memory-holed but:

https://file770.com/the-weaponization-of-the-arc



Firstly the caveat being that Kristoff would have had no input in to the marketing side of this, but showed possibly a supreme lack of grace as most writers were not getting an ARC - particularly in 2021, Year of Our Lord Covid

View attachment 3157034



The thing played out a lot on Twitter, but a lot of links and main players are hard to find now. But it was pretty huge and there would have been many sweaty meetings in the publishing office about how to handle the bad press. It was so bad I've not seen a multi-ARC strategy by a publisher since.

After that, gloves were off. .


He got a roasting on the Mary Sue for having a sook about his book not being nominated for the 2021 Goodreads awards, always a winning strategy

Basically its a combo of audience mismanagement, edgelord behaviour from a prior decade and brand creep. If JK was a purely adult fiction writer things would not have been so HEATED but he's hitched his wagon to Young Adult Fiction and what 80 pages of this thread has shown us, YA is not a thing to be trifled with.

So... Empire of the Vampire. One of the biggest trainwrecks in the history of modern spec fiction publishing. Along with Lindsay Ellis' book, maybe the move that sinks St. Martin's Press as a major spec fiction publisher.

I don't know what they saw in the book, but they spent north of a million dollars MINIMUM on marketing and advertising that book alone. Giant advance, full court marketing push, it was the publisher's big title of 2021.

It has sold 43,779 copies as of the most recent bookscan numbers. Which, putting aside that authors like Jim Butcher, Larry Correia or Brandon Sanderson can sell 100k books on a title without breaking a sweat, it's actually 20k fewer books than Jay Kristoff's two previous books that DIDN'T get a massive marketing push.

It was one of the biggest marketing misfires in modern spec fiction, and there's still fallout from it. Between Kristoff and Lindsay Ellis' debut novel, St. Martins pulled any marketing from dozens of their midlisters to afford it, and they're all either fleeing the publisher or making plans to leave once contracts are fulfilled. My publisher has already signed a few of them, I know a couple are in talks over at Baen, a few others at Tor... I won't name names, but we're seeing a full scale mutiny from St. Martin's authors, and most of their midlist authors and promising newcomers, the lifeblood of any publisher aside from the golden geese, are all jumping ship. Like some of the names walking are eye popping, ones genre fans would recognize, and I get why they're pissed. Some of these guys with the marketing push Kristoff or Ellis got could have really blown up.

St. Martins bet the farm on two books that were DOA a week after release, and now every author they stiffed is leaving them.
 
I don't know who I dislike more, the douchebag edgelord or the article author for touting how "diverse" the author list is and then writing it's "comprised mainly of women authors" a few lines later. No one should be surprised, the population of Goodreads is mainly teen girls and 30-something femcels, so of course they'll nominate mostly female authors... but I still laughed. Not as much as I laughed at the linked article about how merit and colorblindness are code words for white supremacy, though.
 
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