Brandon Sanderson’s Message to Publishing Is Mostly a Message About Himself
https://archive.md/0nXMG (6000+ in queue, LOL)
Gizmodo's gonna Gizmodo...exactly what you expect it to say in exactly the tone you expect them to use.
Wonder if this will be the shot across the bow that starts Brando Sando's cancellation?
I left a reply, $5 bucks it never moves past pending.
"Okay, I’ll be the asshole who sets fire to this strawman you’ve so desperately erected.
Brandon Sanderson owes exactly zero percent of his success to being white, mail or straight. He’s put in two decades of some of the most popular work in the fantasy genre, of breathtaking quality and a production level that make Stephen King look lazy. The man puts out more books in a given year than some authors manage in a decade.
Helps that in an industry full of selfish, sniping and catty people, he’s one of the nicest people working in it today.
Oh, and he sells millions of copies of books in a given year. Literally millions. That’s going to be important in a bit.
You talk as though he owes his success to his skin color, not that he’s the hardest working author in the business who delivers the traditional high fantasy audiences crave.
You talk as though a fraction of that success is owed to authors of color, to LGBT authors, merely because of who they are, not because of what they write.
And until that mindset changes, that will NEVER happen.
I mean, Jesus tap dancing Christ, how many diverse, BIPOC or queer authors have SFWA, the Hugos, Tor and their ilk hyped up with the desperation of an aging barfly seeking company for the night. We’ve literally seen SFWA giftwrap awards for the likes of NK Jemisin and Rebecca Roanhorse, all the adoring media coverage in the world, Worldcon hyping them up as the new faces of the genre. There hasn’t been a white guy nominated for a major genre award like the Hugos since the Puppies washed thier hands of it, and the last guy to win one was Scalzi almost a decade ago.
Yet even Jemisin’s sales numbers are nothing to write home about, putting her at low midtier at best. Authors like Jim Butcher, Larry Correia and Mercedes Lackey are moving hundreds of thousands of books a year and making a mint doing it, much less guys like Sanderson. And Jemisin counts as a success story - your average Hugo nominee of the past few years is lucky to sell 10k copies of their books, and quite often much less.
Sanderson just made a $30 million Kickstarter. Correia owns a mountain range with a mansion he had built on top of it. There are thousands of self-published authors who make six figures a year easy. Meanwhile, most of your diverse authors are lucky to survive on Patreon, grant money and welfare.
All the awards, all the news coverage, all the exposure in the world can’t uplift these authors if people don’t want to buy their books. And the audience isn’t there.
Why would it be? For all the diversity of thier looks, they literally indistinguishable from dozens of other twee, quirky spec fiction works by Tumblr refugees whose most interesting characteristic of their work is how they’ve got more gay people than the Castro District.
Pick a random page from Becky Chambers, Arkady Martine, Tamsyn Muir, Seanan McGuire, Charlie Jane Anders, Alix E. Harrow, or any other of that crowd, and put a gun from my head and demand me to tell you which wrote it, I’d be dead.
Don’t feel too bad though - white guys like Scalzi are selling terribly too.
Hell, the few times we DO get diverse authors putting out something interesting, this lot drives them out of the field with torches and pitchforks. Isabel Fall was nearly driven to suicide by a digital lynch mob led by Jemisin and dozens of other industry names who talked a big game about how much we need more diversity in the field, and then stomped the life out of the career of any that happen organically.
The ironic thing? For all your seething hatred of Sanderson, his success is the only reason Tor can afford to keep bankrolling all these diversity hires who struggle to move a couple thousand books each. They’re in the black because he sells millions of books in a given year, so they can take a hit on the latest childless cat lady with a fanfic level story that will sell under a thousand copies."