Funimation's Early Days - A History - A look into the past of Funimation up until DBZ's mainstream success on American television

General Gunther

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This is my attempt to tell a retrospective history of Funimation’s early days up until Dragon Ball Z’s mainstream success.

Pre-History

https://archive.fo/j1mr
Gen Bio.png

(Purdue University alumni profile on Gen Fukuanga dating back to the early 2000s, describes his early life and educational background.)

Prior to founding Funimation, Gen Fukunaga, a Japanese-born American, worked in management at Tandem Computers in Sunnyvale, California. At some point, Fukunaga became interested in bringing anime to the American marketplace so he got into contact with his uncle Nagafumi Hori.

Hori was a producer at Toei. He had directed a number of the Super Sentai series in the 1980s and was a producer for the Kamen Rider and Metal Hero series for much of the 1990s. He proposed that if Gen could start a company and raise enough money, he would help him negotiate with Toei to license the rights to the Dragon Ball series. Gen then went to one of his co-workers Daniel Cocanougher whose family owned a feed mill in Decatur, Texas. Gen convinced the Cocanougher family to sell their business and use the money to invest it into what eventually became Funimation. Daniel himself would serve as a producer alongside Barry Watson for all of Funimation productions and dubs up until the mid-2000s.

Founding

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(Pictured: the original variation of the Funimation logo)

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(Pictured: The Texas bank building Funimation operated in at 6851 NE Loop 820, North Richland Hills as seen on Google Maps as of December 2021, They would eventually move the company to an industrial building located in the town of Flower Mound in 2007)

Funimation was officially founded on May 9th 1994. Initially operating in Silicon Valley, the company eventually located to a bank building based in North Richland Hills, Texas.

The initial attempts working on Dragon Ball were not very effective or successful. The first 13 episodes of the original Dragon Ball anime was a co-production with a studio in Vancouver Canada known as Dick & Rogers Sound Studio. Produced as early as 1995, this version is referred to in the Dragon Ball fandom as the BLT dub, it featured future Gundam Wing voice actor Ted Cole as Yamcha. As was common with most anime of the day airing on television, the series was edited for content and new music was composed.



(The opening sequence used for the 1995 version.)

Dragon Ball Z


(The Rock the Dragon opening theme used for the Ocean dub.)

(A College student's report showcasing Funimation during it's infancy in the mid-1990s, the people featured are Barry Watson, the producer and Bryon Watson (Barry's brother) who did most of the animation edits for the series during it's run on television)

In 1996, Funimation, now working with Ocean Studios in Vancouver (for the voice recordings), Saban Entertainment (for music production & television syndication) & Pioneer Entertainment (for home video distribution) produced an english version of Dragon Ball Z, the sequel series to the original Dragon Ball anime. Running for two seasons and 53 episodes, it featured veteran Canadian voice actors such as Brian Drummond (Vegeta) & Scott McNeil (Piccolo). In 1998, this version began to air on Cartoon Network’s programming block, Toonami. The high ratings resulted in the demand to continue production on the English version.

The backstory and reasons for what happens next are not entirely known publicly but it more or less changed Funimation forever.

An Online Petition and First Contact

It’s a widely held belief that Funimation starting doing everything in-house because they couldn’t afford the services of the other companies. The general theory for this was that Saban was handling much of this and at some point stopped working with Funimation.

The truth while not entirely known is more interesting.

In the early days of the internet, there was a fan website known as Toriyama(dot)org which was more or less where many prominent people in the Dragon Ball fandom of the time were communicating. Some of the people there would go on to be a part of Kazenshuu which is now the main Dragon Ball fansite online.

The archived article below which is more about the history of the Dragon Ball manga and it’s censorship in the US also brings up how Brian Real (A member of Toriyama dot org) more or less convinced Gen Fukunaga to stop working with all the other companies and go in-house.

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A podcast interview with Steven Simmons in 2006 confirms the petition and that he got his job because of Brian Real. In fact, he brings up how he was initially offered the job. Gen Fukunaga called him up by phone at 6:00 in the morning and offered it to him. While the part about Brian convincing Gen to go completely independent isn’t brought up, there’s a strong possibility that it’s true.

https://www.kanzenshuu.com/2006/11/19/podcast-episode-0052/
http://daizex.db-destiny.net/Daizenshuu_EX_-_Episode_0052.mp3

If you really think about it, the main people at Funimation such as Chris Sabat more or less owe their careers and success to a high schooler. Let that sink in.


(An early advertisement featuring narration by Chris Sabat and some original productions that Funimation tried to produce)

Epilogue: The Galaxy 5000

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While not much is actually known about the original productions Funimation tried to make, only one exists at all and that is Chuck E. Cheese in the Galaxy 5000. A co-production with Chuck E. Cheese, it was released in 1999 on VHS and was only sold at Target stores and Chuck E Cheese locations. How and why it got made will probably never be known but it's most likely how Duncan Brannan (the voice of Chuck E.) got involved with Funimation to begin with. He would go on to voice Babibi in Dragon Ball Z.

The whole film in it's entirety:

UPDATE (5/29/2022):
The Cyboars pilot episode (an original animated series planned and produced by Funimation in 1997) has been uncovered on Youtube.



UPDATE (6/8/2022):
Video archive of the Dragon Ball 95 opening and Cyboars pilot. Added the Rock the Dragon opening theme for the Ocean dub.

UPDATE (7/9/2022):
Fixed a typo and updated the thread subtitle.
 

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FUNimation dubbed quite a bit of Lupin III specials back in the day, including the now-infamous "The Pursuit of Harimao's Treasure", which Discoteck Media threw a fit over before they'd release it because it involves a gay transvestite Nazi soldier by the name of "Hermann von Diett". Not gonna lie, Sabat works just fine as Jigen and Sonny Strait as Lupin is also great. Looking into dubs from that era saddens me, there was a lot of great talent and stuff that they did.

Interestingly enough, Fujiko was Sabat's squeeze Meredith McCoy.
 
From what I can tell, the people in the early days working for Funimation wanted to make anime accessible to all audiences, even while DBZ was mainstream.

Now fast forward to today, they’re profiting off the gimmicks and trends due to the Culture War they chose to participate in, while disrespecting the former fans and original creators of the source material.

Funimation did not get broke, but their integrity and creativity went up in flames.
 
Reading this made me remember about how some stupid Funimation employee's accidentally misspelled their own CEO's name as "Gen Fukunga" in the credits on several DVD releases. Which lead to that misspelling now appearing across the internet and being accepted by people who know nothing about Japanese as his real name. Pretty incredible...
 
From what I can tell, the people in the early days working for Funimation wanted to make anime accessible to all audiences, even while DBZ was mainstream.
You're actually correct. They did have that view which has since been lost as they gotten more full of themselves.

https://www.animenewsnetwork.com/review/blue-gender/dvd-1-8

Blue Gender was one of Funimation's earliest known dubs that wasn't Dragon Ball Z, in fact I think it predates Yu Yu Hakusho. This ANN review from 2003 gives you a glimpse at one point at how the company used to be:

The English soundtrack marks a true departure in the philosophy of FUNimation at the time they began this series. Being a much more mature undertaking than their previous work, the voices cast required a real feel. The decision was also made to go with a script that stayed as true to the original Japanese script as possible. Chris Sabat remarks on the commentary of episode one how he had the urge to throw in a few one-liners that don't exist in the original Japanese, but by refraining gives their first real non-DBZ outing a solid and professional feel.
 
You're actually correct. They did have that view which has since been lost as they gotten more full of themselves.

https://www.animenewsnetwork.com/review/blue-gender/dvd-1-8

Blue Gender was one of Funimation's earliest known dubs that wasn't Dragon Ball Z, in fact I think it predates Yu Yu Hakusho. This ANN review from 2003 gives you a glimpse at one point at how the company used to be:
And it's a pretty good dub for the time, too. But then again, anything Laura Bailey was involved with was bound to be good.
 
You're actually correct. They did have that view which has since been lost as they gotten more full of themselves.

https://www.animenewsnetwork.com/review/blue-gender/dvd-1-8

Blue Gender was one of Funimation's earliest known dubs that wasn't Dragon Ball Z, in fact I think it predates Yu Yu Hakusho. This ANN review from 2003 gives you a glimpse at one point at how the company used to be:
Wait, Funimation didn't dub anything other than Dragon Ball until 2002? Bit surprised to learn that.

Where can one find a timeline of their releases? I hate the way ANN only arranges things by name and Wikipedia's no help either.
 
Wait, Funimation didn't dub anything other than Dragon Ball until 2002? Bit surprised to learn that.

Where can one find a timeline of their releases? I hate the way ANN only arranges things by name and Wikipedia's no help either.
Blue Gender was initially released on VHS/DVD in 2001. Yu Yu Hakusho didn't come out on video or start airing on Cartoon Network until 2002.

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This was at a time when anime came out on 3-4 episodes on a DVD per release.
 
Just managed to unearth a local article back when Funimation started dubbing DBZ on their own.

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https://www.dallasobserver.com/news/international-incident-6396506?showFullText=true
https://archive.is/1pJr8

After publishing the article they got a lot of letters/feedback about it.

https://www.dallasobserver.com/news/letters-to-the-editor-6372623?showFullText=true
https://archive.is/w0iRi

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https://web.archive.org/web/20000301191030/http://members.aol.com/vegettoex/editorials/vegex_17.html

It should be noted that the response was written by someone who is now one of the main guys running Kazenshuu, the aforementioned main fansite of Dragon Ball nowadays.
 
FUNimation dubbed quite a bit of Lupin III specials back in the day, including the now-infamous "The Pursuit of Harimao's Treasure", which Discoteck Media threw a fit over before they'd release it because it involves a gay transvestite Nazi soldier by the name of "Hermann von Diett".
I can't force myself to go back and watch it, but I swear the character's subordinates refer to him as:
Herr Mafro Diette (was a very blatant "pun")
 
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Y'all are running out of crap to talk about lol
Honestly it's an interesting bit of history. There's a very incestuous web of connections of Japanese media exports (be it the media or the talent within it) making it overseas that pretty much all stems from people affiliated with Toei. Even when theoretically that shouldn't be the case like with Funimation just being a localization company, it still turns out to be true because the founder's uncle was a producer at Toei!
 
Honestly it's an interesting bit of history. There's a very incestuous web of connections of Japanese media exports (be it the media or the talent within it) making it overseas that pretty much all stems from people affiliated with Toei. Even when theoretically that shouldn't be the case like with Funimation just being a localization company, it still turns out to be true because the founder's uncle was a producer at Toei!
If I wanted to read about funimation history, I would’ve read into it outside of the website I use to read about lolcows.
 
(A College student's report showcasing Funimation during it's infancy in 1996, the people featured are Barry Watson, the producer and Bryon Watson (Barry's brother) who did most of the animation edits for the series during it's run on television)
I sincerely think the student who produced that made a typo. That video was likely shot in 1998, as Barry clearly talks about Dragon Ball Z's impending move to Cartoon Network.

Secondly, Yu Yu and Blue Gender were dubbed in 2001 (Yu Yu being so early released in '02 should be an indicator).

Additionally, if you want to get a real look into their "first" dub, check the internet archive for their initial 1994 cut of the first Dragon Ball movie (Curse of the Blood Rubies), which used names and terminology that originated from the first Harmony Gold dub from 1989 (i.e. Goku is "Zero"). Nobody knew this existed until it showed up on Ebay a few years with all sorts of NOT FOR SALE logos on it, indicating it was only for internal use. It's mostly the same as the 1995 cut released to the public (most lines are from the same ADR session recorded in Canada), just the names are different; some say this was because of merchandising and trademark issues.

It should be noted that the response was written by someone who is now one of the main guys running Kazenshuu, the aforementioned main fansite of Dragon Ball nowadays.
And pretty much still-born (besides news updates) after spending like the last 6 years promising some sort of "authentic" fan wiki to counter the massively erroneous main Dragon Ball wiki that's rife with errors due to catering dub fans and the inconsistencies made with Funi's old dub, and on top of the ones that already came from Toei's filler and Toriyama himself. And their forums are a cesspit now thanks to current year political hysteria and people (save for like, three) talking out of their ass as autistic weebs do.
 
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