Israeli lurker here, made an account to add some info, since the 4chan thread is already archived, perhaps it'll get to OP
Not here to defend that Aviel guy, just to add to the picture
First of all, auditions did start in August:
Feel free to translate this using image translation, but the general gist is looking for 18+ female gamers who want to become "talents"
The original posts were deleted, this is a screencap from a private group posted in August, I happen to know that the original poster of this recruitment ad is Aviel's GF and business partner, and I also might be the anon they mentioned who said they started auditions in August
Now, Aviel seems to have a history of scummy business practices, a friend of mine from the local game-dev industry told me about an online game development course he tried to sell, which featured heavy over-promising to graduates in its ads, alongside straight-up lying by saying they can guarantee certain salaries, blowing up Aviel's non-existent experience in game dev, etc., a bunch of people from the industry got pissed and that made his partner, an actual dev, drop out of the course, he tried selling other types of courses using the same tactics before starting an advertisement company
Other game devs he tried working with on game projects prior said he has a tendency to over-scope game projects, a common mistake for clueless beginner-tier devs
My bottom line is:
TL;DR If he's scamming anyone, it's just his investors, not the viewers or the idols, and I believe all the blown-up promises of virtual, interactive worlds is just another case of him over-scoping due to having no idea what's he doing, backing off from those promises once he realized that the scope is Impossible.
He's not acting with malicious intent, he just doesn't have a clear idea of what he's doing (starting this business project, which barely has any target audience in the first place in Israel, is further proof of that)
Also, yeah, he's definitely the one starting the threads on /vt/ about the company, hoping for some free advertisement.
I still hope the idols themselves will have a decent experience before the project inevitably shuts down.