
BART is excited to announce the release of five BART- and Bay Area-themed anime mascots that will help us in our mission to promote public transportation use, especially among youth riders -- a growing and reliable ridership demographic.
Inspired by BART frontline employees and BART-contracted animals who have gone on to reach national fame, like Pac-Man the Harris hawk and the goats that graze BART property, the anime mascots contain numerous details highlighting the tight-knit connections between BART and the Bay Area. BART's new mascots were inspired in part by public transportation agencies in Japan, South Korea, and Taiwan, which use anime mascots to connect with their riders and communities.
The mascots were the result of an open call for California-based artists BART released in Summer 2022. The call was wildly popular, receiving nearly 500 submissions. Following the call, BART worked with selected artists to conceptualize and create the mascots, which will serve as BART's friendly and approachable avatars.
Meet the Mascots this Weekend in San Jose!

BART's anime mascots will make their formal debut at FanimeCon, a popular anime convention held at
McEnery Convention Center in Downtown San Jose from May 26 to 29. BART staff will be tabling at the convention and will have BART-themed anime merchandise, promotional tickets, collectible charms and postcards, and more.
Introducing the Mascots

*The GOAT*
A star online influencer based in the Bay Area.
Personality: Cute, bubbly spontaneous
Likes: All things Bay Area & Northern California, blueberry boba, food
Dislikes: LA Rams, water
Occupation: Tour Guide
Biography: Grew up in the hills of the East Bay
Group: Let’s Go Bay Area!
Inspired by: Grazing goats contracted by BART

*Bard of BART*
The storyteller and historian with a hawk companion.
Personality: Wise, free-spirited, mysterious
Likes: Stories, music, art, citruses, touching grass
Dislikes: Pigeons
Occupation: BART Bard
Biography: Runs a library, hidden deep in the hills, in spare time
Group: Let’s Go Bay Area!
Inspired by: Pac-Man, the Harris hawk contracted by BART to scare pigeons away

#1 Transit Fan and NUMTOT
Personality: Creative, aspirational, loving
Likes: BART, anime, cosplay, jasmine boba tea
Dislikes: Anything that crawls, tomatoes
Occupation: High school student
Group: BART Friends
Inspired by: BART fans who attended the 50th anniversary celebrations last September

BART Train Operator
Personality: Serious, by-the-book, industrious, takes time to warm up
Likes: BART, public transit, train sounds, burritos, video games
Dislikes: Messes
Occupation: BART Train Operator
Biography: Joined BART as a System Service Worker and studied to become a Train Operator
Group: BART Friends
Inspired by: Our own train operators!

Your friendly companion throughout the Bay Area
Group: BART friends
Inspired by: The BART legacy fleet currently being retired and repurposed