Jesus, I knew he had a moderate amount of success many years ago but that's shocking. That boring prick has more than twice the subs Nick has ever had. All 3 of them seem to have resorted to drama-farming more popular creators to keep themselves relevant however. The non-practicing YouTuber pipeline.
There's some superficial similarities between the three, I guess. Just like there's gonna be similarities between every thread in the new Grift Wars subforum. I think it comes down to the overall presentation and subject matter though.
Rich mainly does videos of about 5-10-15 minutes in length in which he goes over some tech or social media drama. Historically, videos of that length and format seem to do very well on Youtube. No specific educational degree is seen as necessary to cover the subject matter he is. He also covers topics people are actually interested in or are trending. Like, SSSniperwolf, for example. Put more simply, right now, Rich's grift game is on-point. Doesn't mean I like him, but it seems to be paying off for him. Just like the Amber Heard shit paid dividends for lots of people.
Nick... well, I don't need to explain to this thread what Nick is doing these days. He's not even doing much of it on Youtube. Nick tried short-form edited content before, but that's actual work, so you can forget about it.
Spectre, in the cases he does stream non-gaming content, seems to try and follow the mold of "old Nick," where he sits in front of the camera for hours at a time, reads legal documents, and gives his opinions (Null pointed out years ago how much Spectre is trying to ape Nick). Except, unlike Nick, he simply
doesn't have the credentials to gain a ton of subs. He's not a lawyer, and people know that.
So much of Nick's prior success wasn't just
what he covered, but the air of credibility he had while covering it (legal topics). To some poor ignorant fools, Nick is
still seen as credible, but not to the same extent he once was. I think more and more people are figuring out he's full of shit despite possessing a J.D.. Meanwhile, his current streams are just utter bloated garbage where we watch him continue to drink himself to death.
EDIT: Typo.