The slightest bit of fairness I can offer, which is still using the preface of people only vaguely looking at the surface level of the conflict, I feel like Rowling labelling it the 'Goblin Rebellion' has always been an odd choice. It evokes the idea of an organized effort to take down a system they work under. As far as I can tell, this conflict has never been about Goblins fighting against oppression or even trying to overthrow the Government of their land, they're not even beholden to the Wizard government outside of banking.
They just don't get along with wizards because of cultural outlooks on possessions (they see wizards as having stolen the sword of Godrick Gryffindor because, despite him commissioning and buying the sword, they believe that the smith who forged the object retains ownership no matter what) and because wizards won't give them wands, so they organize to uncover secret power and attack wizards.