Kids used to play makeup with drug store products, now they want Yves St. Laurent eye cream thats $69 for 3/4 oz.
i noticed how much the whole "routine" bit appeals to these people
kids used to love playing with makeup because it was like doodling on your face, it was bright and fun and you got to play with paints, but it seems so different to the skincare obsession which is just products, brand names and behaviors
actually i think that's what a large part of this obsession is- the behaviors
we now live in a world where the way you act and walk and talk is no longer limited to your presentation in public, where it's very hard to maintain a 'character', we now have tiktok, the world's largest theatre club
which means in the past it didn't matter what morning cream and moisturizer and foundation you put on because all that was something you do at home in front of the sink- all that mattered what was was visible in public, the color of your lipstick or how you do your makeup, or at most small products you carry outside with you in your bag
now a large part of the appeal is the "routine", this idea that even when supposedly unobserved, you live in a way that's fashionable
it's fascinating actually, they still perform for the public, but they whole trend surrounds making it seem lived and candid, just a 'peek' into your life, a life you only put on for the theoretical viewer