They also brought in advertising men to help with how they ran the Church.
Unlike with the mainstream denominations, I think that you cannot have a meaningful Mormonism without the Church, because the concept of there being a single unified Church is so integral to the faith that the legitimacy of it falls apart. Which means that a "Mormon Reformation," a Mormon Protestantism, would be unacceptable, the reform has to come from within. (This is also another thing I've changed in feelings about, when I was younger I, like many converts, liked the idea of there being a One True Church. Nowadays I'm openly hostile to it. Unlike with Catholicism, though, Mormons have been victims in this world, not victimizers, so I don't have a grudge against them. I think that's also one reason I care so much. I see people having a casual bigotry towards them - will speak about them in public in ways they'd never dare dream to speak about other religions - and it's gross when they're the only people to have had an actual extermination order issued against them in this country.)
