It's so weird watching the hollowed-out hype machine going through its motions trying to keep this thing on life support a little bit longer, all while every single component of the system (the journoscum writing bullshit fluff pieces "it's already setting records!", the "2 million players!" announcement on twitter, the /v/ threads declaring the "chuds lost," etc.) knows it's a literal death march.
I don't know whether to be heartened by the fact that it all seems so half-assed and phony this time (meaning even the people getting paid to fluff this thing know it's a flop and know they're fighting a losing battle), or depressed that they're still willing to just go through the motions anyway even knowing it's all for nothing.
Every bit of it is just so transparently false this time. I don't think even the people "rooting" for the game's success believe any of it. Everyone just seems to know it's astroturf and an inevitability that this thing's gonna drop off the map for good in a couple weeks and wind up a footnote in a bankruptcy filing or buyout announcement.