Gen-Z for Change, formerly called
TikTok for Biden, (Spanish:
Gen-Z X el Cambio, formerly
Gen-Z por el Cambio) is a left-wing American non-profit
advocacy organization, founded in 2020 that uses
social media to promote
civil discourse and civil action among members of
Generation Z. It consists of a core team of 15–20 people and a coalition of over 500
content creators and
activists, and partners with
influencers, activists and
celebrities to produce multimedia content. Its
advocacy addresses a wide range of topics such as
abortion rights,
COVID-19,
student debt cancellation,
climate change,
income inequality,
social inequality,
immigration,
racial justice,
gun control,
foreign policy,
voting rights, and
LGBTQ issues. Collectively, Gen-Z for Change's members have 540 million followers and receive 1.5 billion monthly views on social media.
Gen-Z for Change has received significant
news coverage for its activities, including a one-hour briefing with the
White House for 30 prominent
TikTok content creators about the United States’ strategic goals regarding the
Russian invasion of Ukraine (which was
parodied by
Saturday Night Live), protests against companies such as
Starbucks and
Kroger for
anti-union firings, and
abortion-rights advocacy following the
U.S. Supreme Court's decision to overturn
Roe v. Wade in June 2022.
Olivia Julianna, one of Gen-Z for Change's
political strategists, raised more than $2 million in donations to abortion funds across the country through the organization after
U.S. Representative Matt Gaetz ridiculed her appearance in July 2022.