One of the standout cow moments for me was a video Joe made near the end of 2016 talking about the state of his videos. He mentioned that people have suggested he removes the skits from the videos, because he had previously used the excuse of how long the skits take/how expensive the costuming is as a reason he doesn't do more videogame reviews. For anyone wondering, the skits suck, but they're generally short and only come up once or twice in the video, so they're very easy to skip over. Anyway, his excuse for keeping the skits is because if he took them out, there would be nothing for Other Joe to do in the videos. That was it. Not that he enjoyed making the skits or thought that they were funny, but it was apparently the only thing he could think of to justify keeping his friend on payroll.
Another one of the big failures of Joe's content is his...co-hosts I guess? I'm not even sure what to really call them because, in the videos I saw at least, they barely contribute anything. If they disagree with Joe, he just talks over them. All I ever saw them do in the few movie reviews was nod, and then seem very uncomfortable and put on the spot the moment that Joe did ask them for their opinion, in which case they would just agree with what he said, usually repeating word for word what Joe just got done saying.
I obviously can't confirm this, but I always got the impression that Joe and co. would see a movie, then discuss it among themselves afterwards/on the way back to Joe's to then record an episode. So effectively, they're having the same conversation twice which naturally makes it weaker because people don't like being that repetitive. Oh yeah, another thing for those unfamiliar with his style, he does two videos. One is with spoilers, and one is without. And it's not just him editing the review to take out spoilers, they film two completely different versions. So, again, they're having a repeated conversation among themselves which makes it feel even lower energy and effortless. You could also make an argument that splitting it up into two videos like that is blatantly an attempt to get more channel views, especially since the videos are really framed in a way where you watch the spoiler free one for a synopsis, then watch the spoiler one for more in depth content...except he never actually provides the in depth content and it's just more of an in-depth synopsis reading.