The Brand campaign is officially over, time to see how Antonio did for his second book
View attachment 1203792
Big oofs. This a far cry from what they got on the first campaign. A drop of 83% in funding and 90% of their backers(granted that was over a year). If we want be generous with the time frame, it was roughly 71% and 83% respectively, so still not good. This is why you don't launch your sequel before people even get their hands on the first book. I also want to hear more about he was considering giving out the first book for free, digitally when people still don't have the damn thing. That's pure exceptionalism.
View attachment 1203794
I keep banging on this, but they need to stop shackling themselves to small comic shops and expand out to where the people are. Dog Man has sold like 26 million copies since it started in 2016, people who want to read comics are out there, they just aren't hitting the LCS'. They could try something similar to Shonen Jump and put out books that give a nice sampling of their library to the Barnes and Nobles of the world, but I'm not sure how viable that is for American comics. They also need to find a way to capitalize off all their movies and tv shows. Almost none of the fans of those will ever touch a comic, but I'd be hard pressed to find someone who watched an One Piece movie or the anime, but never read the manga. As for hitting the Eastern audience, they could test the waters with heroes like Spider-man or Supergirl, who I hear is surprisingly popular in Japan and then slowing add other characters and see what sticks. Although with the MCU being a huge success, Marvel could probably push this idea much faster than the others.
Also they need better artists, Japan wasn't happy when this was the cover
View attachment 1203969
but they got this bullshit on the inside
View attachment 1203968