- Joined
- Dec 28, 2014
They are willing to deliberately sabotage the business and its profitability in order to satisfy their egos.
What egos? I seriously doubt they say well, hmm, we could make millions of dollars, but I'd rather just stroke my ego.
Ego would imply they give a shit about reddit or social media in general. They don't really care about the users. They view the users as a commodity. The users aren't directly paying them anything after all. Their source of income, to the extent it exists, is basically selling the users to advertisers.
Things like this are notoriously difficult to monetize successfully. 4chan famously limped along for years barely able to keep the servers running, despite being hugely popular. Similarly, digg was hugely popular until attempts to monetize it instead basically destroyed the site. Reddit is now in a similar situation.
Part of it is the users themselves. 4chan was hugely popular but had a reputation as basically the asshole of the Internet and nobody respectable wanted to be associated with it in any way. Oh, sure, they'd steal content from it, but advertise on it? Even admit to knowing what it was? 4chan basically just (until GG) decided to say fuck it, go for free speech, set up containment boards for the vilest stuff, and let things go on. Good, but you aren't going to make tons of money doing it.
Digg tried it a little differently, and look how it worked. And now you have reddit. They similarly have a problem in that they're a hugely popular message board with a lot of heinous content no advertisers want to associate with, but reddit doesn't really have the problem of being notoriously awful (despite being no "better" than 4chan ever was), because unlike 4chan, it doesn't really revel in its horribleness. But even after nuking a few forums considered particularly obnoxious, you still have your gore forums and JB shit and other crap that makes it not "family friendly."
The idea of shit like video AMAs indicates they're trying to take it in a direction to being more like conventional media online that makes money. Sort of like with digg, though, it's in a way that basically wrecks it.
I don't think they're trying to do anything but make money. They just don't really know what to do. They can't make it "family friendly" without destroying it, but they also can't go "big" without having more control over the content. Maybe they'll seem to be pushing a political agenda with what speech they try to censor, but the purpose of it is to try to squeeze money out of this thing. They don't care about anything else, that I've seen.
It could just be that things like this aren't going to make much money.