VTuber drama. This one is a long one (and a horrifying one), so I'll keep it short as possible. TL;DR at the bottom of this post.
There's a VTuber group called NIJISANJI. It's a rather large vTuber agency, owned by Anycolor. They had a VTuber on named Selen Tatsuki, and one day, they decided to delete all of
Selen Tatsuki's livestreams (
archive of streams) & the company just makes a 2 sentence statement:
Later on, the Twitter account for Selen would go abrupt. On a Twitter alternate account of Selen (@dokibird), she
tweeted out that her hospitalization was indeed due to "a suicide attempt" from a poor environment of Nijisanji, and that she will be back for Lunar New Year (Feb 10th.) [
post], and after this statement was made, Nijisanji would
put out a statement that a "difficult decision to terminate our contract with the NIJISANJI EN Liver ‘Selen Tatsuki’", and that it was due to "...repeated breaches of contract and misleading statements on social platforms." [
post]



In these statements,
they blame Selen for their poor reputation, was being harassed by other "Livers" (vTubers) for mismanagement but
refuses to acknowledge that she broke rules, skipping "proper" steps through Copyright Aquisition (and that she always goes straight to developers/composer/singer/anyone who hold the copyrights) so that
she can release more stuff faster, and payments. Of course, this statement was NOT received well (to be specific, it reached over 30 thousand quote retweets and 10 thousand replies to the initial tweet), and I'll let the public speak for itself. But to sum it up:
Total Nijisanji Death.
That's not where this story ends however. Because Nijisanji was seen by the entire VTuber industry as a
black company (a Japanese term for an exploitative, sweatshop-type employment system), nobody wanted to business with them at all. Merch stores were dropping Niji, with the first being Studio Nekomata [
post], people were also noticing the official twitter account was
not being tweeted by her but
BY the company, people started editing the Wikipedia page to list Nijisanji as a black company (same for
Twitter), Nijisanji tubers start to feel bad for Selen [
post]
(one ignoring it outright)


Since it's getting too
long (
and let's be honest, you probably don't give a shit about half of this), I'll describe the rest (links highlighted are posts): Nijisanji did not pay artists and people they collabed with months after, causing Selen to pay for stuff
out of pocket, other vTubers who were with Nijisanji
got mass unsubbed, more nijiEN tubers
put out statements (and
more people), AnyColor's
stock dropped, more merch brands continued to drop (
this time, Hyte)
TLDR: Selen Tatsuki used to work for Anycolor (Nijisanji) & got treated like shit &
almost killed herself because of harassment by other vTubers & staff, she quit the agency after and posted about it on an alt because she did not have access to the Twitter (
and was being controlled by the company), Nijisanji put out
a statement (a really bad one), remained unprofessional, got shat on, went trending, got burned hard, got sponsors dropped, and
Total Nijisanji Death is in effect.
