They act like it, despite becoming increasingly corporate.
Sure, but once you grow you have to make changes. A startup is do or die on their one product, no need to consider cutting losses since you're all in no matter what. But once you're at the stage you have multiple projects (youtube channel, candy bars, game show) you have to add layers. That they act like it was what i was critizing.
I'd also argue their business plan and structure are similar: They don't (or rather I doubt they) chase a conventional P&L, instead 'something else' (classical startup you chase revenue at any cost, for them it's likely a viewership/rev mix), they are partly beholden to outside money (instead of a conventional VC it's Amazon or whoever paying for shows), etc, etc. I'd actually argue that bringing in other youtubers rather than Amazon 'media people' for an outside look is a better move. It's not a good move by any stretch, but...
Im not saying consultants are ideal, but if you have a connection to amazon, why not make use of their resources? If I was working with millions and season 1 of my show didnt get a good reception, I would like to get some advisors.
They have their own 'tube? I looked around but couldn't find it. That would be an utterly moronic decision for all the reasons you correctly state.
No, i was referring to another video Dan did on a youtube competitor that was spun up. I cant find it (dunno if he hid it, or it has just a weird name. but basically the video was
>hey some guys spun up a youtube competitor
>people give criticism on twitter they just get the reply to please keep giving good feedback
>based on basic business logic, these guys should have mullions of venture capital for infrastructure. Else the plan to try to dethrone youtube is stupid
>if you have millions, why are you asking randoms on twitter for feedback, rather than getting experts that give feedback
before you launch
which this video reminded me of. Mr beast plays around with millions and his plan for feedback (after season 2 is already in the can) is getting a few old youtubers to come over and give feedback.