Personality attracts, full stop. Whether that's a nerd who gets approached by a Stacy and rather sperg about his trains, or Chad just showing up, 'expressing personality' by being a dudebrah and then moving on to the next one after being rejected. Same goes for evil women in fiction; a woman who wants to hurt, control or rule more than she just wants to be your object of desire. Women generally want to one-up each other and be that "why don't you simp for me instead?

" character. Guys will goon for some new anime mommy and what women will take away from that is "look like her and you'll get simped for", ignoring the maternal and endearing personality that is actually what men want.
Generally chicks seem to grift the 'bratty' vibe cause it's easy simply being mean. It's difficult to be genuinely endearing without just going "Oh yeah? ara ara~". Likewise a dude got an easier time putting down chicks than being genuinely interesting akin "himbo with glasses who's smart but also hunky", basically only seen in fiction as well. And yknow, women keep talking about they wanting to be spat and beat on, so they literally invite men to behave that way.
Every time I see a chick create a male OC or avatar, they're skinny-lean, ripped, cut up and a stone toss away from Sasuke. Shit, often they flip knives and smoke. These stereotypes exist for a reason.