Within a day, the consequences of that meeting would reverberate around the world, as Twitter users opened the app to find that Musk’s posts overwhelmed their ranked timeline. This was no accident,
Platformer can confirm: after Musk threatened to fire his remaining engineers, they built a system designed to ensure that Musk — and Musk alone — benefits from previously unheard-of promotion of his tweets to the entire user base.
In recent weeks, Musk has been obsessed with the amount of engagement his posts are receiving. Last week,
Platformer broke the news that
he fired one of two remaining principal engineers at the company after the engineer told him that views on his tweets are declining in part because interest in Musk has declined in general.
His deputies told the rest of the engineering team this weekend that if the engagement issue wasn’t “fixed,” they would all lose their jobs as well.
Late Sunday night, Musk addressed his team in-person. Roughly 80 people were pulled in to work on the project, which had quickly become priority number one at the company. Employees worked through the night investigating various hypotheses about why Musk’s tweets weren’t reaching as many people as he thought they should and testing out possible solutions.
I should've guessed there'd be a film reference after all the film references that were embedded into the Model S branding.
