Man I love Django Unchained and after seeing it and then seeing Tumblr's reaction to it, the whole thing was just bizarre. I'm pretty sure I posted about it before.
Their reasons for hating it ranged from having a woman being a damsel in distress to the movie being directed by a white man to Dr. Schultz being motivated to help Django out of white guilt to Spike Lee hating it and therefore they hated it too, going all the way up to
thinking the actor that played D'artagnan actually died. The OP, of course, said it was a "social experiment." One wonders what their control was, since it's well known Tumblr has been trained into being gullible as shit.
And every time I saw these posts pop up, with (mostly) white Tumblr idiots bashing this film, I brought up that I saw it in a packed theater where the audience must have been 2/3rds black. People laughed hysterically, the gasped, the fucking clapped and cheered, and just about everybody left that theater smiling.
Surprise surprise, Tumblr doesn't really know anything about what the people they claim to speak for actually like.