how much spending power does your average fortnite zoomer have tho? and how much value has a library you don't give a shit about and got for free anyway? as
@HumanHive said it didn't work for EA either, and they had a much broader customer base with sportsball fags, sims housewifes and battlefield dudebros.
to make a shitty analogy, imagine you tell me you really liked reading harry potter, and I in return dump 300 pounds of books in your lap. will you read even one of them? will you continue reading in general?
the incentive is to get enough people to buy into the store pushed by the freebies so their library has value before the clock runs out where the beancounters say it's not sustainable and/or the next fad after fortnite rolls out and everybody leaves in droves. the 14 year old are just there for fortnite and whatever their friends play, if that is on origin or uplay or whatever they'll just go there. plus epic store already has shit word of mouth, the second their currently favorite influencer shits on it they'll happily regurgitate that opinion; for most other customers outside of price features still matter, and it's very hard to keep your customers with shitty service when there's a more attractive offer right around the block. does epic store even have refunds at this point? individually I can't see many people stick to it after getting sold shit that might not even work with no way to complain about it, that's why reviews and forums are important (as shit as they might be).