TL;DR new video platform for educational historical firearms content, eight total channels participating at the moment but open for more creators who produce "high quality well researched content", $10/mo subscription fee with no adverts, intended to be a YouTube alternative that doesn't arbitrarily censor your content.
Launching with Android/Apple apps, Android TV/Apple TV apps, Roku, and native web streaming. Seems reasonably thought out. Ian specifically covers the subscription fee choice in the video, it means they don't have to deal with advertiser bullshit to keep themselves open. Mentions gunsmithing/handloading as content he'd like to put on the platform, which YouTube doesn't tolerate.