Ghostbusters Salt - Pro, Anti, whatever.

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Both sides of the debate miss what I believe is the most nefarious part of this debacle: how Hollywood and corporate media have co-opted and trivialized the struggle for equality.

This wasn't made to be "feminist". No, it was made for three reasons: 1) The originals were a massive success and Sony wants to recapture that magic (it won't), 2) Sony wants a big franchise to compete with the Marvel movies (good luck with that!), and 3) Feminism and social justice happen to be the big buzzwords of the day.

The pro-reboot people don't realize that they are being manipulated and co-opted. Sony discovered that the best way to get the approval of gullible teenagers and young people is to just hand them a glittery pink turd and say that anyone who doesn't like it is a sexist douchebag. (Sony have been deleting negative comments left by women on the trailers, but leaving up negative comments by men.)

The anti-reboot people (for the most part) are also being manipulated. They know that "social justice" and "feminism" has become corporate slogans, but they don't blame the actual corporations for hijacking the struggle for their own ends...they blame the SJWs, the "liberal media" (which doesn't exist btw), or "cultural Marxists" (who also do not exist btw). And since mainstream news outlets and clickbait content farms have decided that being against the reboot makes you worse than Hitler, they get suckered in by the rhetoric of MRAs and right-wing edgelords.

Which works in Sony's favor, since it means that everyone associates opposition to the reboot with /pol/ shit posters, which makes going to see the movie to "stick it to the shitlords" a civic duty.

This is nothing new - tobacco companies responded to the women's movement of the sixties with Virginia Slims cigarettes. Phillip Morris wanted women to associate the product with freedom and liberation from male dominance. To that end, ads for the brand featured the slogan "You've come a long way, baby!", touting the brand as a milestone in women's rights like getting the right to vote, and emphasizing that they were "slimmer than those fat cigarettes that men smoke!" to give the brand an elegant feel. While not everyone fell for it, (feminist protesters started carrying signs saying "IF WE'VE COME A LONG WAY, THEN WHY DO YOU STILL CALL ME 'BABY'?") it was a major success, with the 60's being the decade with the largest number of female smokers. (As a piece of trivia, the last ever cigarette commercial aired in the United States was a Virginia Slims commercial, aired at midnight on January 2, 1971 during the Tonight Show. In one last act of cooptation, it started with a chorus of frumpy old ladies chanting 'WE DON'T WANT TO VOTE AND WE DON'T WANT TO SMOKE!' before being interrupted by a cool flapper girl smoking Virgina Slims). In the 90's, there was that obnoxious 'grrrl power!' movement, which stole a term from the anti-establishment riot grrrl movement and used it to sell Spice Girls merchandise to tweenage girls.

And, of course, 'girl power' is always supplanted by bro culture, and in turn bro culture will be supplanted by 'girl power'. The ouroboros will continue.
 
Feels like a pretty desperate marketing tactic if we accept it as a corporation playing sides, as Internet buzz (good or bad) is not exactly a guarantee of success (Snakes on a Plane comes to mind). How many people are willing to pay for a ticket to watch the film just to stick to neckbeards on the Internet?
 
How many people are willing to pay for a ticket to watch the film just to stick to neckbeards on the Internet?
You underestimate how much money feminists will dump into a cause that "redpill meninist misogynists" don't like *cough* Anita's entire career *cough*

They'll defend it as one of the funniest movies they've seen in their lives for exactly one week and call it revolutionary for women in comedy and buy merch and see the movie again and then after that one week period they will never bring it up or talk about it again.
 
You underestimate how much money feminists will dump into a cause that "redpill meninist misogynists" don't like *cough* Anita's entire career *cough*

They'll defend it as one of the funniest movies they've seen in their lives for exactly one week and call it revolutionary for women in comedy and buy merch and see the movie again and then after that one week period they will never bring it up or talk about it again.

I remember when Tumblr was trying to justify the Annie remake 2 years ago because the main character was a black female child. They talked about that shit for days until the actual film came out, then all sources of conversation seemingly vanished overnight.
 
They'll defend it as one of the funniest movies they've seen in their lives for exactly one week and call it revolutionary for women in comedy and buy merch and see the movie again and then after that one week period they will never bring it up or talk about it again.

That actually proves my point.
 
That actually proves my point.
Well they'll still do it enough for it to be financially successful, just not enough to solidify it's reputation, that's what I was getting at. I could be wrong because genuinely this movie doesn't deserve success and justice might actually happen for once but between angry feminists and people who have been living under a rock and haven't seen anything about the movie and want to see it, I think it might have a chance.
 
Well they'll still do it enough for it to be financially successful, just not enough to solidify it's reputation, that's what I was getting at. I could be wrong because genuinely this movie doesn't deserve success and justice might actually happen for once but between angry feminists and people who have been living under a rock and haven't seen anything about the movie and want to see it, I think it might have a chance.

They need way more money than Anita can dream to have to be successful in one week. But I also could be wrong and get by marketing or the film actually being decent. We will know by this week.
 
In the end, it's just a movie. Honestly, I'm tired of remakes in general. I think it'd be better if they did this as "Ghostbusters: the Next Generation". Like, the old Ghostbusters are now retired, and they're passing on the torch to a new bunch. I think that would be kinda cool. But all these remakes of classic films? What the fuck's the point? Unless we're talking about movies based on books, or comics, or plays, or whatever, they generally suck.

Kinda like they did with the new "Vacation" movie. It wasn't a remake -- this time it was Rusty taking HIS kids to Wally World. Yeah, it sucked, but at least they didn't try to remake it totally, and recast Clark and Ellen. (God, I loved those movies.)
 
I don't think there is a movie and "outrage" I've cared less about.
I hope they reveal all of the new ghostbusters are FtM trannies just to troll everyone.
 
Sorry if this is off-topic, but I don't remember any rage about the Dredd remake or the Total Recall remake (IMO, Dredd was all right, I didn't see TR). There was some irritation, but nothing as salty regarding the GB reboot/spinoff.
 
Sorry if this is off-topic, but I don't remember any rage about the Dredd remake or the Total Recall remake (IMO, Dredd was all right, I didn't see TR). There was some irritation, but nothing as salty regarding the GB reboot/spinoff.
Well yeah, but neither of those movies are nearly as popular as Ghostbusters, they each have their fans but they haven't made as large of an impact as Ghostbusters did both on viewers and in pop culture.
 
Sorry if this is off-topic, but I don't remember any rage about the Dredd remake or the Total Recall remake (IMO, Dredd was all right, I didn't see TR). There was some irritation, but nothing as salty regarding the GB reboot/spinoff.
Closest reboot disaster that comes to mind is probably Jem but that franchise is no where near as big as Ghostbusters, one sneaky thing they did was ask fans to make a video about what they liked about the original cartoon and they then added it in the movie and made it look like they are taking about the reboot. (The Dragonball Z and The Last Airbender movies also caused a lot of upset fans but they're not exactly reboots)

About Dredd I think it got decent reviews, the biggest talking point was the fancy camera they used but then again the original movie wasn't that great, plus is 2000AD/Judge Dredd even popular outside of the UK?
 
To this day, I cannot believe how the Internet just completely lost its shit about how James Rolfe (AVGN) said he wasn't interested in seeing GB2016. Like, the guy got fucking trounced:

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https://archive.is/N9fzR (Dane Cook's thoughts)

Also add in the countless articles from shitty clickbaiting journalists. Why make this movie the hill you want to die on?
 
To this day, I cannot believe how the Internet just completely lost its shit about how James Rolfe (AVGN) said he wasn't interested in seeing GB2016. Like, the guy got fucking trounced:

View attachment 113709



https://archive.is/N9fzR (Dane Cook's thoughts)

Also add in the countless articles from shitty clickbaiting journalists. Why make this movie the hill you want to die on?
Local man refuses to see movie, breaks internet. "He's a bigot and a terrorist," one woman said.
Honestly I think my favourite thing about that whole James Rolfe controversy was the Cinema Snob's parody of it.
 
Also add in the countless articles from shitty clickbaiting journalists. Why make this movie the hill you want to die on?
Because there are those in the pro camp who think not liking this movie makes you an evil misogynist despite the fact that the movie itself doesn't interest everyone.
 
Remember when a movie came out in the days before social media? When people just liked or didn't like a movie?

Oh, sweet child of summer, you were obviously not around for the fanboy rage that transpired when Michael Keaton was announced as Batman. Or the Ewoks. Or Jar-Jar Binks. Or the special editions of the original trilogy. Or when the hero of the Mission Impossible TV show became the villain of the first Mission Impossible movie. Or when Optimus Prime died in the 80's Transformers movie. Or Batman and Robin. Or when they changed the costumes in the X-Men movies. Or the 98 Godzilla reboot. Or that shitty Phantom of the Opera movie with Gerard Butler.

My point is, people getting mad at movies before they've even come out is nothing new.
 
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