They're not quitting yet.
I genuinely wonder how much of their problem is due to absolutely fucking up the branding beyond all recognition. Nerds plugged into the tech scene do not always grasp how you have literal milliseconds to communicate something with a brand name, and if you fail in those milliseconds, you just lost sales. "Series" is absolutely the worst brand name you could come up with. It's such a bad brand that it's not even obvious that's a brand. It's the kind of word that people will mistakenly add in on their own.
It's not trivial. Nintendo discovered after the fact that many people thought the "Wii U" was just a tablet attachment for the Wii. How many people didn't realize the "Xbox One S" and "Xbox Series S" were different products? You can find a ton of listings on various digital storefronts for an "Xbox One Series S," a product that doesn't exist (usually what is shown is an Xbox One S).
It's especially impressive given the fact that Microsoft's other product with retarded naming, Windows, is still coherent enough that when you say a specific version, people immediately recognize it. 98? Yeah that really old one. Me? Yeah that old one but shit. XP? Yeah the best one with the green field wallpaper. Vista? Yeah the worst since Me. 7? Yeah that was the best OS ever. 8 and 8.1 were such a blur that barely anyone remembers it. Now 10 and 11.
98 > Me > XP > Vista > 7 > 8 > 10 > 11
Zero logical sense, yet still immediately recognizable.
Now let's look at all the major Xbox consoles:
Xbox
Xbox 360
Xbox One
Xbox One S
Xbox One X
Xbox Series S
Xbox Series X
So, now you have to retroactively call the first Xbox something like "OG Xbox" because Microsoft has diluted the Xbox branding so badly, Xbox 360 was the
only name that was immediately recognizable (especially with how badly Sony fucked up the PS3 launch that gen), and then it goes downhill.
Xbox One. Okay, that alone could
perhaps make some sense if not for the fact how easy it is to confuse with the "OG" Xbox.
Then their low-end and mid-gen refresh naming came in, S and X. So you have three different products where the extra letter or lack thereof defines which specific product it is, and it all can be confused with the very first one.
And then, Xbox Series. I swear whoever did the branding at Xbox had zero background in advertising and marketing. If you were to cut the Series bit, well shit, Xbox X and Xbox S, that sure as hell wouldn't be confusing.
It's like with USB standards, you have to have a cheatsheet on hand to tell which is which since the names are so fucking confusing.
