Wildlight’s Demise
On a warm evening this past December in Los Angeles, employees from the video-game studio Wildlight Entertainment gathered in the lobby bar of the JW Marriott. They’d just announced their new game,
Highguard, at the Game Awards, hosted inside a theater next door. Now it was time to drink and celebrate.
At the same time, a less upbeat story was unfolding on the internet, where the reveal of
Highguard was met with a flood of negative comments. Viewers questioned why the Game Awards’ final announcement was yet another multiplayer shooter. Some even drew comparisons to
Concord, the infamous PlayStation game that flopped so badly it was removed from stores less than two weeks after its debut.
Shortly thereafter, in late January,
Highguard launched. Initially, the game attracted a large audience. But the interest dwindled quickly, and less than three weeks later, Wildlight laid off most of its employees — a distressing turn of events for the studio’s small, close-knit team of veteran developers, many of whom loved working together and had shipped big hits in the past.
What happened? Over the last two weeks, I talked to 10 former Wildlight employees about the game’s development, its promising beginnings and how things went awry.
The story begins in 2021, when a small group of people who worked for the game developer Respawn, a subsidiary of Electronic Arts Inc., decided to quit and start an independent company. They missed the freedom of their pre-EA days, Dusty Welch, co-founder and chief executive officer, told me
in an interview last month.
Welch didn’t mention another key reason for the exodus. In 2019, they had released
Apex Legends, a battle-royale shooter in which dozens of players fight across a giant map. The game proved to be a massive success, generating more than $3 billion in revenue. Yet as sales piled up, some of the creatives who’d worked on it felt unhappy that they weren’t benefiting enough from the resulting windfall, according to people familiar with what happened, who asked not to be identified discussing nonpublic information.
The Wildlight founders decided to do things differently. One of their plans was to set up a profit-sharing program so that if the studio did deliver another big success, everyone would benefit — an enticing set-up that ultimately helped Welch and his co-founders attract many of their former Respawn colleagues to the new company.
Armed with a significant amount of funding from Tencent Holdings Ltd, Wildlight began hiring employees and making plans for its first game. The founders knew they wanted to make another multiplayer shooter, but they hoped to avoid the crowded battle-royale market. So instead, they looked to
Rust, a survival game in which players can raid enemy bases and build their own. They began constructing levels and designing mechanics for what was envisioned as a survival-focused shooter.
Two years into development, the team realized that the design wasn’t working, in part because of the amount of freedom conflicted with their goals for highly competitive play, according to people familiar with the events. Also, the scope was too big. Still, some parts were salvageable. The base-raiding aspect of the survival game, in particular, seemed worth keeping. In January 2024, the team pivoted to what would become
Highguard — a “raid shooter” that streamlined many of the survival aspects into a faster, more competitive game.