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Patreon introduces new tiers for creators. Can it avoid another “fiasco”?
Is this going to literally kill to death eleventy billion troons all drawing webcomics, or not? Haven't seen anything (yet), but I'll keep my eyes peeled.
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Patreon introduces new tiers for creators. Can it avoid another “fiasco”?
The membership platform is now offering Patreon Lite, Pro, and Premium tiers in a bid to offer more flexibility for creators (and to fix 2017’s stumble).
[Photo: Aksa2011/Pixabay]
BY KC IFEANYI6 MINUTE READ
In 2017, Patreon rolled out a new fee structure. Today’s it’s known internally at the company as “the fiasco.” A revolt from creators and patrons prompted it to retreat almost immediately.
Today, Patreon, which is valued at a reported $450 million, is trying again. It is announcing Patreon Lite, Pro, and Premium as a means to tailor fit its services to the needs of the platforms’ 100,000-plus creators. “We wanted to make sure and do right by the creator base that’s been with us for all these years,” says Wyatt Jenkins, SVP of product at Patreon. “I’ll talk to a painter with 50 patrons and then later in the afternoon, I’ll talk to a media company with 25 employees that makes over $1 million a year. So it’s pretty clear that [Patreon is] not one product anymore.”
Every creator with an existing Patreon account will automatically be grandfathered into the Pro tier with no changes being made to their account. Essentially, this new system is giving creators the option to pare down with Lite (which is meant to be the easiest onboarding option for creators who just want a page with no tiered benefits for patrons) or upgrade with Premium (which charges an additional $300 per month charge in exchange for services like team accounts and a dedicated partner manager). Patreon’s cut–5% in Pro and 9% in Premium, respectively–will also be locked in for existing accounts but will increase to 8% and 12% for new ones created after these membership plans officially launch in May.
[Image: courtesy of Patreon]One of the Premium tier’s key features is a dedicated partner manager whom Jenkins describes as “business coaches” who can offer growth strategies and analyses for an account. “A lot of creators are artists who do their thing really well, but they don’t always understand how to run a membership business,” Jenkins says. Currently, Patreon only has three partner managers in their fold, but Jenkins projects there could be as many as “50 or 100” in two years’ time.
In addition to the tiered membership, Patreon also announced changes to its processing fee structures: Pledges over $3 will be charged 2.9% plus 30¢ per payment. Anything below $3 will be charged 5% plus 10¢ per payment–the latter being a direct response to 2017’s “fiasco.”
Patreon’s 2017 changes to its fee structure were met with instant backlash because the processing fee was heaped onto the patrons instead of being taken out of the creator’s account (with no ability to opt in or opt out). In addition, the proposed fee of 2.9% plus 35¢ disproportionately affected anyone pledging between $1 and $3. As TPR Jones accurately summed it up in his tweet at the time: “Pledging $100 to one creator will now cost $103.25, which is reasonable. Pledging $1 each to 100 creators will now cost $138, which is not reasonable.”
72 people are talking about this
Within a week of the announcement, Patreon CEO Jack Conte changed course and offered a mea culpa.
“Creators don’t want somebody in between them and their fans,” says Jenkins. “What I learned and what Jack learned and the way we’re doing this new rollout out is the business relationship is between us and creators. We are a membership platform that empowers a strong relationship between creators and their fans.”
That being said, Jenkins also acknowledges that with any change they make, there’s a risk of alienating some creators. “This is not backlash proof,” he says of the new tiered membership. “One of the big challenges in the business we run is the natural tension between art and capitalism. But we have gone to extremes to be very thoughtful about this.”
In conversations with some Patreon creators, indeed, they have a few early thoughts on the tiered membership idea–and what they think Patreon should be focused on instead.
The primary complaint comes down to a lack of flexibility in even this three-tiered offering. Qaadir Howard started his Patreon account about two years ago in response to YouTube’s exorbitant cuts in their payouts and its demonetization of non-family-friendly content. In reviewing Patreon’s new offerings, Howard isn’t particularly moved to upgrade his account to Premium, even though he, like many other creators, could benefit greatly from the services offered with it.
“I don’t know if I’d be willing to pay $300 for it–that’s a car note,” Howard says. “I think they should have it where it’s more à la carte: Let me pay for the thing that I want instead of it just being a flat $300, and maybe I need only one thing.”
When asked about having a dedicated account manager, Howard says:
For Nick Wiger, one half of the popular Doughboys podcast, what Patreon is still missing is the option for patrons to bundle the accounts they’re pledging to. “This is probably the No. 1 ask I hear from podcasters,” he says. “It would be nice, because if you want to support three or four shows, now we’re talking $15, $20 a month. That starts to be up there with some other monthly recurring costs. You’re paying more than Netflix and Hulu combined at that point just for four podcasts.”
[Image: courtesy of Patreon]Patreon very well could tweak its services down the road to include any of the above suggestions. For now, it’s hard to see how the tiered membership program will bring in significant additional revenue. “The reality is, Patreon needs to build new businesses and new services and new revenue lines in order to build a sustainable business,” Conte told CNBC in January.
Because all existing accounts will be folded into Pro and locked in at the 5% cut from Patreon, any chance for growth on Patreon’s side will have to come from new members after the May launch and the increased cut in Pro (8%), which Jenkins predicts will have the highest adoption rate. The most lucrative tier for Patreon is obviously Premium, but it’s hard to imagine how many creators will be willing to fork over $300 a month for services that are, so far, somewhat limited.
The upside of the new Patreon offering is that it does put more control back into the hands of its creators to dictate how they want to run their project. It is also a much better bargain when compared with competitors like Facebook’s Fan Subscriptions and YouTube, which take up to a 30% cut in revenue.
“At the end of the day, they’re an ad business–they don’t care,” Jenkins says. “YouTube and Facebook care about advertisers first, and users and eyeballs second, and people who make content third. It’s been that way, and it will be that way as long as the dollars come from ads. Our priority is creators.”
ABOUT THE AUTHOR
KC covers entertainment and pop culture for Fast Company. Previously, KC was part of the Emmy Award-winning team at "Good Morning America" where he was the social media producer.
More
The membership platform is now offering Patreon Lite, Pro, and Premium tiers in a bid to offer more flexibility for creators (and to fix 2017’s stumble).
[Photo: Aksa2011/Pixabay]
BY KC IFEANYI6 MINUTE READ
In 2017, Patreon rolled out a new fee structure. Today’s it’s known internally at the company as “the fiasco.” A revolt from creators and patrons prompted it to retreat almost immediately.
Today, Patreon, which is valued at a reported $450 million, is trying again. It is announcing Patreon Lite, Pro, and Premium as a means to tailor fit its services to the needs of the platforms’ 100,000-plus creators. “We wanted to make sure and do right by the creator base that’s been with us for all these years,” says Wyatt Jenkins, SVP of product at Patreon. “I’ll talk to a painter with 50 patrons and then later in the afternoon, I’ll talk to a media company with 25 employees that makes over $1 million a year. So it’s pretty clear that [Patreon is] not one product anymore.”
Every creator with an existing Patreon account will automatically be grandfathered into the Pro tier with no changes being made to their account. Essentially, this new system is giving creators the option to pare down with Lite (which is meant to be the easiest onboarding option for creators who just want a page with no tiered benefits for patrons) or upgrade with Premium (which charges an additional $300 per month charge in exchange for services like team accounts and a dedicated partner manager). Patreon’s cut–5% in Pro and 9% in Premium, respectively–will also be locked in for existing accounts but will increase to 8% and 12% for new ones created after these membership plans officially launch in May.
In addition to the tiered membership, Patreon also announced changes to its processing fee structures: Pledges over $3 will be charged 2.9% plus 30¢ per payment. Anything below $3 will be charged 5% plus 10¢ per payment–the latter being a direct response to 2017’s “fiasco.”
Patreon’s 2017 changes to its fee structure were met with instant backlash because the processing fee was heaped onto the patrons instead of being taken out of the creator’s account (with no ability to opt in or opt out). In addition, the proposed fee of 2.9% plus 35¢ disproportionately affected anyone pledging between $1 and $3. As TPR Jones accurately summed it up in his tweet at the time: “Pledging $100 to one creator will now cost $103.25, which is reasonable. Pledging $1 each to 100 creators will now cost $138, which is not reasonable.”
Per Vognsen@pervognsen
· Dec 7, 2017
Replying to @paniq and 2 others
Yeah, that much seems clear. In the grand scheme the extra cost to contributors is tiny, but it doesn't seem very transparent.
James a.k.a TPRJones@TPRJones
The extra cost isn't tiny if you pledge small amounts to many creators. Pledging $100 to 1 creator will now cost $103.25 which is reasonable. Pledging $1 each to 100 creators will now cost $138 which is not reasonable.
291
1:48 AM - Dec 7, 2017
Twitter Ads info and privacy
72 people are talking about this
Within a week of the announcement, Patreon CEO Jack Conte changed course and offered a mea culpa.
“Creators don’t want somebody in between them and their fans,” says Jenkins. “What I learned and what Jack learned and the way we’re doing this new rollout out is the business relationship is between us and creators. We are a membership platform that empowers a strong relationship between creators and their fans.”
That being said, Jenkins also acknowledges that with any change they make, there’s a risk of alienating some creators. “This is not backlash proof,” he says of the new tiered membership. “One of the big challenges in the business we run is the natural tension between art and capitalism. But we have gone to extremes to be very thoughtful about this.”
In conversations with some Patreon creators, indeed, they have a few early thoughts on the tiered membership idea–and what they think Patreon should be focused on instead.
The primary complaint comes down to a lack of flexibility in even this three-tiered offering. Qaadir Howard started his Patreon account about two years ago in response to YouTube’s exorbitant cuts in their payouts and its demonetization of non-family-friendly content. In reviewing Patreon’s new offerings, Howard isn’t particularly moved to upgrade his account to Premium, even though he, like many other creators, could benefit greatly from the services offered with it.
“I don’t know if I’d be willing to pay $300 for it–that’s a car note,” Howard says. “I think they should have it where it’s more à la carte: Let me pay for the thing that I want instead of it just being a flat $300, and maybe I need only one thing.”
When asked about having a dedicated account manager, Howard says:
“I have an account with Stripe, and you can choose whether to expose the processing fees to the customer or the business side,” adds Jack Allison, cohost of the Struggle Session podcast with Leslie Lee III. While Allison feels like Patreon did the right thing in backing down in December 2017, this change doesn’t address his needs. “We’re getting exactly what we need out of Patreon, which is a payment processor and a private RSS feed. I would say that if I’m looking for improvements, it’s [Patreon being] a grownup payment processor instead of a sort of Facebook/payment processor,” alluding to Patreon’s well-known problems each month getting its creators paid by the people who want to pay them.
For Nick Wiger, one half of the popular Doughboys podcast, what Patreon is still missing is the option for patrons to bundle the accounts they’re pledging to. “This is probably the No. 1 ask I hear from podcasters,” he says. “It would be nice, because if you want to support three or four shows, now we’re talking $15, $20 a month. That starts to be up there with some other monthly recurring costs. You’re paying more than Netflix and Hulu combined at that point just for four podcasts.”
Because all existing accounts will be folded into Pro and locked in at the 5% cut from Patreon, any chance for growth on Patreon’s side will have to come from new members after the May launch and the increased cut in Pro (8%), which Jenkins predicts will have the highest adoption rate. The most lucrative tier for Patreon is obviously Premium, but it’s hard to imagine how many creators will be willing to fork over $300 a month for services that are, so far, somewhat limited.
The upside of the new Patreon offering is that it does put more control back into the hands of its creators to dictate how they want to run their project. It is also a much better bargain when compared with competitors like Facebook’s Fan Subscriptions and YouTube, which take up to a 30% cut in revenue.
“At the end of the day, they’re an ad business–they don’t care,” Jenkins says. “YouTube and Facebook care about advertisers first, and users and eyeballs second, and people who make content third. It’s been that way, and it will be that way as long as the dollars come from ads. Our priority is creators.”
ABOUT THE AUTHOR
KC covers entertainment and pop culture for Fast Company. Previously, KC was part of the Emmy Award-winning team at "Good Morning America" where he was the social media producer.
More
Is this going to literally kill to death eleventy billion troons all drawing webcomics, or not? Haven't seen anything (yet), but I'll keep my eyes peeled.
Super-Chevy454
kiwifarms.net
- Joined
- Apr 2, 2018
It might not be the right section to post but Timcast talk of 4Chan, 8Chan, ZeroHedge who was blocked (are still blocked?) in Australia and reminded us of some past events like the protests in Turkey 2 years ago.
- Joined
- May 24, 2014
who is that wiener
he shows up constantly in my sidebar with an open jaw and a dry erase board
is there a thread on him?
Super-Chevy454
kiwifarms.net
- Joined
- Apr 2, 2018
Yes, there's one thread on him. https://kiwifarms.net/threads/styxhexenhammer666-tarl-warwick.18845/
- Joined
- Sep 19, 2013
American Taliban John Walker Lindh to be released from prison, given refugee status in Ireland.
www.foxnews.com
John Walker Lindh, American ex-Taliban fighter, to be released in May, hasn't denounced Islamism
John Walker Lindh, a former American Taliban militant, is due to be freed in May following his conviction in 2002 for the support of the terrorist organization.
- Joined
- Sep 7, 2016
The winner of Sweden's ugliest building 2018 have been decided.
It's Rosthuset("rust house"). It's supposed to look like this, the panels are meant to corrode and look like ass leakage.
It's not even old, construction was completed three years ago. Even the architects admits that it's ugly.
It's Rosthuset("rust house"). It's supposed to look like this, the panels are meant to corrode and look like ass leakage.
It's not even old, construction was completed three years ago. Even the architects admits that it's ugly.
BScCollateral
kiwifarms.net
- Joined
- May 28, 2018
I agree with this reward.
Remember that an adult with the power to have a building put up said, "Rusting panels? Sounds like a good plan to me." That's the sad part.
- Joined
- Jan 6, 2019
maybe it's a type of performance art and they intend to use this as the location of future snuff porn.
- Joined
- Oct 6, 2018
Granny Without a Cause!
https://www.bristolpost.co.uk/news/bristol-news/i-want-arrested-104-year-2645279
https://www.bristolpost.co.uk/news/bristol-news/i-want-arrested-104-year-2645279
'I want to be arrested' - 104-year-old Bristol woman's hilarious and bizarre wish
Anne Brokenbrow is no normal 104-year-old
By Krishan Davis
News
- 15:48, 14 MAR 2019
- Updated18:59, 15 MAR 2019
When you imagine the desires of a 104-year-old woman you probably picture foot massages, winning bingo and getting lots of rest.
Anne Brokenbrow is no normal 104-year-old.
The pensioner says that even at her grand old age, her greatest wish is to be handcuffed and arrested by police officers.
And the Avon and Somerset force has agreed to make it a reality.
Upstanding citizen Mrs Brokenbrow is a resident at Stokeleigh Care Home in Stoke Bishop.
Anne Brokenbrow, the remarkable 104-year-old (Image: Bristol Live)
The home is one of five in the north of the city that is participating in the Wishing Washing Line initiative, run by elderly people's charity Alive Activities.
The care home was given a box to fill with the 'wishes' of its residents along with an address and contact number.
Read More
The paper slips are then attached to the 'washing line' at nearby Coop stores, the idea being that shoppers will stop to look at the wishes and if they think they can grant one then they can contact the elderly person behind it.
Anne's wish was among the first to be pegged to the line at the Co-op on Gloucester Road in Bishopston, and it stands out for obvious reasons.
The Wishing Washing Line at Coop on Gloucester Road (Image: Bristol Live)
It read: "My wish is... to be arrested. I am 104 and I have never been on the wrong side of the law."
The 104-year-old, from Stoke Bishop, said: "I'm 104 and I've always been on the right side of the law, so I want to know what it's like on the wrong side."
In a brilliant turn of events, local policing teams in Stoke Bishop were very happy to grant Mrs Brokenbrow's wish and she is due to be taken into custody for the first time ever next week.
Other wishes include riding in a Rolls Royce, visiting a motorcycle club, a hand massage and a chat, and a cuddle with a poodle.
Anne's hilarious wish at the Coop store (Image: Bristol Live)
Mrs Brokenbrow is a former secretary who worked at James Roberts & Son Manufacturers in Bristol.
Corbin Dallas Multipass
kiwifarms.net
- Joined
- Jun 20, 2018
Stupid lady, why didn't she just steal some stuff? You're not gonna get the real getting arrested experience that way!
- Joined
- Jan 6, 2019
she's probably too brittle for that. she should just post some crime statistics on twitter, that should get her arrested.
Corbin Dallas Multipass
kiwifarms.net
- Joined
- Jun 20, 2018
Oh shit, didn't even notice it was the UK. Yeah, I'd bet just stating her honest opinion on who does and does not have penises would get her that police attention she wants.
ColtWalker1847
kiwifarms.net
- Joined
- Dec 20, 2017
Probably made with COR-TEN weathering steel. Like all those outdoor sculptures. And he went "eh, why not?".
- Joined
- Jun 24, 2015
People in Australia want to ban "Military style bolt action rifles".
www.firearmownersunited.com
Sam Lee uses Christchurch tragedy to attempt bolt action ban
It’s not like Gun Control Australia to stand on the graves of the dead calling for collectivist punishment: “Australia’s gun laws need an urgent review because rapid-fire weapons like the one…
www.firearmownersunited.com
- Joined
- Oct 6, 2018
The fuck did I just read? smhPeople in Australia want to ban "Military style bolt action rifles".
Sam Lee uses Christchurch tragedy to attempt bolt action ban
It’s not like Gun Control Australia to stand on the graves of the dead calling for collectivist punishment: “Australia’s gun laws need an urgent review because rapid-fire weapons like the one…
I will also virtue signal, and suggest we ban fully-auto, break-barrel/lever pellet assault rifles with bump-stocks.
- Joined
- Jun 24, 2015
Only a matter of time, You need a gun licence to own a Red Ryder BB gun where I live.
BScCollateral
kiwifarms.net
- Joined
- May 28, 2018
It's all right. Those didn't come with a compass and sundial in the stock until after the movie came out.
- Joined
- Jun 24, 2015
You know growing up there was nothing I wanted more than a Red Ryder or Model 25 just to shoot stuff in the garden with it, something so simple forbidden by law.
- Joined
- May 25, 2014
DailyMailTV scores two Daytime Emmy nominations for second year in a row
DailyMailTV has been nominated for two Daytime Emmy Awards for the second year in a row.
The show is once again nominated in the Outstanding Entertainment News Program category while also picking up a nod for Outstanding Main Title and Graphics.
DailyMailTV has scored record ratings in its sophomore season, and just this week broke the news that Wendy Williams had been living in a sober facility after the talk show host's recent relapse.
Jesse Palmer hosts the syndicated show, which is produced by Carla Pennington (executive producer of Dr. Phil and The Doctors), Jay McGraw (executive producer of The Doctors and the CBS drama series BULL), Dr. Phil McGraw (executive producer of Dr. Phil, The Doctors and the CBS drama series BULL) and Martin Clarke (publisher, dmg media) as well as Jeffrey Wilson and Eric Beesemyer.
The news was announced on The Talk Wednesday afternoon, with DailyMailTV nominated alongside Access, Entertainment Tonight, Extra and Inside Edition in the Outstanding Entertainment News Program category.
It will face off against Disney Parks Magical Christmas Day Parade, Prince of Peoria, Six Dreams and The Who Was? Show for Outstanding Main Title and Graphics.
The 46th Annual Daytime Emmy Awards, honoring the best in daytime television, will be held on May 5 at the Pasadena Civic Auditorium in Pasadena, California.
DailyMailTV has captured headlines with a number of exclusive stories this season, including: Asia Argento's first and only English-language interview since the death of her partner Anthony Bourdain and allegations of sexual assault; Donald Trump Jr and Kimberly Guilfoyle's first ever joint interview; and Tristan Thompson's affair with another woman just days before Khloe Kardashian gave birth to the couple's first child.
DailyMailTV is syndicated through CBS Television Distribution.
The show airs across 99.2% of the United States on Tribune Broadcasting, Sinclair Broadcast Group, Gray Television Inc., Nexstar Media Group, Meredith, Raycom, London Broadcasting, Graham, Heartland Media, News Press & Gazette, Northwest Broadcasting, Citadel, Scripps and Quincy
www.dailymail.co.uk
DailyMailTV has been nominated for two Daytime Emmy Awards for the second year in a row.
The show is once again nominated in the Outstanding Entertainment News Program category while also picking up a nod for Outstanding Main Title and Graphics.
DailyMailTV has scored record ratings in its sophomore season, and just this week broke the news that Wendy Williams had been living in a sober facility after the talk show host's recent relapse.
Jesse Palmer hosts the syndicated show, which is produced by Carla Pennington (executive producer of Dr. Phil and The Doctors), Jay McGraw (executive producer of The Doctors and the CBS drama series BULL), Dr. Phil McGraw (executive producer of Dr. Phil, The Doctors and the CBS drama series BULL) and Martin Clarke (publisher, dmg media) as well as Jeffrey Wilson and Eric Beesemyer.
The news was announced on The Talk Wednesday afternoon, with DailyMailTV nominated alongside Access, Entertainment Tonight, Extra and Inside Edition in the Outstanding Entertainment News Program category.
It will face off against Disney Parks Magical Christmas Day Parade, Prince of Peoria, Six Dreams and The Who Was? Show for Outstanding Main Title and Graphics.
The 46th Annual Daytime Emmy Awards, honoring the best in daytime television, will be held on May 5 at the Pasadena Civic Auditorium in Pasadena, California.
DailyMailTV has captured headlines with a number of exclusive stories this season, including: Asia Argento's first and only English-language interview since the death of her partner Anthony Bourdain and allegations of sexual assault; Donald Trump Jr and Kimberly Guilfoyle's first ever joint interview; and Tristan Thompson's affair with another woman just days before Khloe Kardashian gave birth to the couple's first child.
DailyMailTV is syndicated through CBS Television Distribution.
The show airs across 99.2% of the United States on Tribune Broadcasting, Sinclair Broadcast Group, Gray Television Inc., Nexstar Media Group, Meredith, Raycom, London Broadcasting, Graham, Heartland Media, News Press & Gazette, Northwest Broadcasting, Citadel, Scripps and Quincy
DailyMailTV scores two Daytime Emmy nominations for second year
DailyMailTV has picked up two Daytime Emmy nominations for Outstanding Entertainment News Program and Outstanding Main Title and Graphics.