Business Introducing iPhone Pocket - Born out of a collaboration between ISSEY MIYAKE and Apple and retails from $149.95

ISSEY MIYAKE and Apple today unveiled iPhone Pocket. Inspired by the concept of “a piece of cloth,” its singular 3D-knitted construction is designed to fit any iPhone as well as all pocketable items. Beginning Friday, November 14, it will be available at select Apple Store locations and on apple.com in France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the U.S.

iPhone Pocket features a ribbed open structure with the qualities of the original pleats by ISSEY MIYAKE. Born from the idea of creating an additional pocket, its understated design fully encloses iPhone, expanding to fit more of a user’s everyday items. When stretched, the open textile subtly reveals its contents and allows users to peek at their iPhone display. iPhone Pocket can be worn in a variety of ways — handheld, tied onto bags, or worn directly on the body. Featuring a playful color palette, the short strap design is available in eight colors, and the long strap design in three colors.



“The design of iPhone Pocket speaks to the bond between iPhone and its user, while keeping in mind that an Apple product is designed to be universal in aesthetic and versatile in use,” shared Yoshiyuki Miyamae, design director of MIYAKE DESIGN STUDIO. “iPhone Pocket explores the concept of ‘the joy of wearing iPhone in your own way.’ The simplicity of its design echoes what we practice at ISSEY MIYAKE — the idea of leaving things less defined to allow for possibilities and personal interpretation.”

“Apple and ISSEY MIYAKE share a design approach that celebrates craftsmanship, simplicity, and delight,” said Molly Anderson, Apple’s vice president of Industrial Design. “This clever extra pocket exemplifies those ideas and is a natural accompaniment to our products. The color palette of iPhone Pocket was intentionally designed to mix and match with all our iPhone models and colors — allowing users to create their own personalized combination. Its recognizable silhouette offers a beautiful new way to carry your iPhone, AirPods, and favorite everyday items.”

A Piece of Cloth​

Crafted in Japan, iPhone Pocket features a singular 3D-knitted construction that is the result of research and development carried out at ISSEY MIYAKE. The design drew inspiration from the concept of “a piece of cloth” and reinterpreted the everyday utility of the brand’s iconic pleated clothing. The development and design of iPhone Pocket unfolded in close collaboration with the Apple Design Studio, which provided insight into design and production throughout.

Availability​

iPhone Pocket is a special-edition release. The short strap design is available in lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black; the long strap design is available in sapphire, cinnamon, and black. iPhone Pocket in the short strap design retails at $149.95 (U.S.), and the long strap design at $229.95 (U.S.).
Customers can purchase iPhone Pocket beginning Friday, November 14, at select Apple Store locations and apple.com in France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the U.S. Just in time for the holidays, Apple Specialists in stores and online can help customers mix and match different lengths and colors with their iPhone, style iPhone Pocket, and purchase their new favorite accessory.

• Apple Canton Road, Hong Kong
• Apple Ginza, Tokyo
• Apple Jing’an, Shanghai
• Apple Marché Saint-Germain, Paris
• Apple Myeongdong, Seoul
• Apple Orchard Road, Singapore
• Apple Piazza Liberty, Milan
• Apple Regent Street, London
• Apple SoHo, New York City
• Apple Xinyi A13, Taipei

https://www.apple.com/newsroom/2025...ket-a-beautiful-way-to-wear-and-carry-iphone/ (Archive)

 

[Divine Schizo]

Anyone that buys this is a retard goy-cattle that deserves all the suffering in their life.

 

[Soyjak Enjoyer]

How much of a core fanbase does Apple even have left to sell shit this retarded to? I can't think of the last time there was genuine hype for an apple product

 

[quaawaa]

• Apple Canton Road, Hong Kong
• Apple Ginza, Tokyo
• Apple Jing’an, Shanghai
• Apple Marché Saint-Germain, Paris
• Apple Myeongdong, Seoul
• Apple Orchard Road, Singapore
• Apple Piazza Liberty, Milan
• Apple Regent Street, London
• Apple SoHo, New York City
• Apple Xinyi A13, Taipei

Of course it's only available in rich Asian cities, NYC, London, Milan, and Paris. Nowhere else falls for "fashion" "trends". You could literally sell the Emperor's New Clothes to denizens of any of those cities and they'd smugly look down upon the rubes who aren't wearing the latest Imperial fashion.

 

[ZazietheBeast]

This is just advertising to phone snatchers. Its screaming, 'Look! Free Phone!"

 

[Trans Fat 41g]

>A fucking sling for your iPhone

I guess if I find an Apple Store employee I can use one of these as a sling to hurl a rock at their head.

 

[The Mass Shooter Ron Soye]

its understated design fully encloses iPhone, expanding to fit more of a user’s everyday items. When stretched, the open textile subtly reveals its contents and allows users to peek at their iPhone display.

its understated design fully encloses iPhone, expanding to fit more of a user’s everyday items. When stretched, the open textile subtly reveals its contents and allows users to peek at their iPhone display.

When stretched further, you can snap it off and steal that shit, nigga!

 

[Fred Herbert]

It doesn't look particularly secure judging by the images. Seems like a easy way to get your phone stolen.

Probably by design, more thefts = more sales, more breakages = more repair fees/sales.

 

[BobbyBriggs69420]

My leather phone holster has fit every Verizon droid there was for over a decade now and it has pocket for a notepad and pen too. I'll never understand I-Phone people.

---Dave

 

[Ibanez RG 350EX]

I was expecting an iPhone equivalent to the GameBoy Micro.

What could've possibly possessed you to analogize an iPhone Pocket with the Gameboy Micro rather than the Gameboy Pocket?

 

[GAY DEAD MUPPET GANGBANG]

It doesn't look particularly secure judging by the images. Seems like a easy way to get your phone stolen.

As opposed to...? Did you forget 99.9% of normies just slip their thousand dollar brick into their back jean pocket?

 

[Disdainer of the Plebs]

Not only is it stupid, it’s also ugly. Apple’s really been phoning it in this past decade.

I wish Androids weren’t equally as homosexual, so that there would be at least some kind of competition. Every fucking phone has to be a 3x6 ugly, fragile pastel plastic rectangle with rounded edges and an overpriced camera. Variety in the phone market has been all but exterminated under the $1000 price point, which is bullshit because you can spec a reasonably good real computer for that kind of money. The variety isn’t much better above either, but at least you get those flimsy ass folding screen phones. At least it’s something different.

Fuck Silicon Valley.

 

[BulkForceFive]

Whatever happened to just clenching your phone between your buttcheeks like a normal person?

 

[Fatsuit Shinji]

Apple users are the biggest niggercattle on Earth

They haven't stopped being that since the mid 1990ies even before the IMacs are announced.

 

[JuanLee]

You'd be better off trying to stuff your iPhone up your hole.

 

[Girl Named Sandoz]

the apple thneed

 

[obsdj]

>A fucking sling for your iPhone

Old and busted: Babywearing.
New hotness: Phonewearing.

God-Tier Consoomermaxx Achievement: Going for a jog wearing this tech equivalent of fishnet stockings and smashing your device most heinously on the asphalt because it bounced out of the hole.

 

[Thiletonomics]

Not only is it stupid, it’s also ugly. Apple’s really been phoning it in this past decade.

I wish Androids weren’t equally as homosexual, so that there would be at least some kind of competition. Every fucking phone has to be a 3x6 ugly, fragile pastel plastic rectangle with rounded edges and an overpriced camera. Variety in the phone market has been all but exterminated under the $1000 price point, which is bullshit because you can spec a reasonably good real computer for that kind of money. The variety isn’t much better above either, but at least you get those flimsy ass folding screen phones. At least it’s something different.

Fuck Silicon Valley.

And the Chinese phones that aren't sanctioned to death (and even the ones that are) are so shitty quality that they're not even in to conversation to talk about. Even CCP officials only use iPhones and don't use Chinese-branded phones.

 

[⚞⛇⚟]

Anyone else buying 5 of these to wear in a trans flag pattern?

 

[tehpope]

Building on last month's report that Apple had "sharply" scaled back iPhone Air production amid soft demand while ramping up orders for the iPhone 17 base and Pro models, a new report reveals that the next-generation iPhone Air, initially slated for a fall 2026 launch, has been postponed.

The Information, citing people familiar with Apple's production plans, reports that the company is now "delaying the release of next year's iPhone Air" after "sharply scaling back" production of the first-generation model, which debuted this fall, due to sluggish demand.

Despite marketing the iPhone Air as Apple's thinnest and most durable phone, reviewers criticized its short battery life, underwhelming camera sensor, and unimpressive speakers, clear trade-offs made to achieve its ultra-slim profile.

The model accounted for only 3% of iPhone sales in September, compared with 9% for the iPhone 17 Pro and 12% for the Pro Max. Much of its inventory remains unsold.

https://www.zerohedge.com/technology/soft-iphone-air-sales-may-force-apple-hit-pause-next-version

 

[Ibanez RG 350EX]

Every fucking phone has to be a 3x6 ugly, fragile pastel plastic rectangle with rounded edges and an overpriced camera.

As opposed to what? What do I need my phone to do that it doesn't currently do? What form factor would be superior for how phones are carried and used?

The variety isn’t much better above either, but at least you get those flimsy ass folding screen phones. At least it’s something different.

I don't understand the desire for "different" when "different" is self-evidently worse. The monolithic glass slab concept became universal for very good reasons.

I get the impression that people who pine for the wacky, novel 2008 smartphone market didn't actually own and use those pieces of shit.