Business Introducing iPhone Pocket - Born out of a collaboration between ISSEY MIYAKE and Apple and retails from $149.95

ISSEY MIYAKE and Apple today unveiled iPhone Pocket. Inspired by the concept of “a piece of cloth,” its singular 3D-knitted construction is designed to fit any iPhone as well as all pocketable items. Beginning Friday, November 14, it will be available at select Apple Store locations and on apple.com in France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the U.S.

iPhone Pocket features a ribbed open structure with the qualities of the original pleats by ISSEY MIYAKE. Born from the idea of creating an additional pocket, its understated design fully encloses iPhone, expanding to fit more of a user’s everyday items. When stretched, the open textile subtly reveals its contents and allows users to peek at their iPhone display. iPhone Pocket can be worn in a variety of ways — handheld, tied onto bags, or worn directly on the body. Featuring a playful color palette, the short strap design is available in eight colors, and the long strap design in three colors.



“The design of iPhone Pocket speaks to the bond between iPhone and its user, while keeping in mind that an Apple product is designed to be universal in aesthetic and versatile in use,” shared Yoshiyuki Miyamae, design director of MIYAKE DESIGN STUDIO. “iPhone Pocket explores the concept of ‘the joy of wearing iPhone in your own way.’ The simplicity of its design echoes what we practice at ISSEY MIYAKE — the idea of leaving things less defined to allow for possibilities and personal interpretation.”

“Apple and ISSEY MIYAKE share a design approach that celebrates craftsmanship, simplicity, and delight,” said Molly Anderson, Apple’s vice president of Industrial Design. “This clever extra pocket exemplifies those ideas and is a natural accompaniment to our products. The color palette of iPhone Pocket was intentionally designed to mix and match with all our iPhone models and colors — allowing users to create their own personalized combination. Its recognizable silhouette offers a beautiful new way to carry your iPhone, AirPods, and favorite everyday items.”

A Piece of Cloth​

Crafted in Japan, iPhone Pocket features a singular 3D-knitted construction that is the result of research and development carried out at ISSEY MIYAKE. The design drew inspiration from the concept of “a piece of cloth” and reinterpreted the everyday utility of the brand’s iconic pleated clothing. The development and design of iPhone Pocket unfolded in close collaboration with the Apple Design Studio, which provided insight into design and production throughout.

Availability​

iPhone Pocket is a special-edition release. The short strap design is available in lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black; the long strap design is available in sapphire, cinnamon, and black. iPhone Pocket in the short strap design retails at $149.95 (U.S.), and the long strap design at $229.95 (U.S.).
Customers can purchase iPhone Pocket beginning Friday, November 14, at select Apple Store locations and apple.com in France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the U.S. Just in time for the holidays, Apple Specialists in stores and online can help customers mix and match different lengths and colors with their iPhone, style iPhone Pocket, and purchase their new favorite accessory.

• Apple Canton Road, Hong Kong
• Apple Ginza, Tokyo
• Apple Jing’an, Shanghai
• Apple Marché Saint-Germain, Paris
• Apple Myeongdong, Seoul
• Apple Orchard Road, Singapore
• Apple Piazza Liberty, Milan
• Apple Regent Street, London
• Apple SoHo, New York City
• Apple Xinyi A13, Taipei

https://www.apple.com/newsroom/2025...ket-a-beautiful-way-to-wear-and-carry-iphone/ (Archive)

 

[Spaced Outside Cargo]

Does this work with other phones or just iPhones?

 

[neger psykolog]

The lack of options is a tell-tale symptom of industrial monopoly and enshittification. Having a diversity of form factors, features and operating systems means that if one or two phone makers remove a beloved feature or force a hated one there’s another option the market can turn to.

Hahahaha

 

[Pierre D'Olnique]

$150 for a fucking sock?

 

[Buzz Killington]

Niggercattle will pay exorbitant prices for a glorified handbag. I'm starting to believe those commie faggots have a point about late stage capitalism.

 

[Sneedmason]

> You just know

It's going to be the male version of what dogs are to white women.

 

[Crypt Kicker]

Niggers are already salivating at how easier it is going to be to steal these piece of shit phones

 

[Return of the Freaker]

Inspired by the concept of “a piece of cloth,” its singular 3D-knitted construction

Fuck off, Apple. I can just imagine some effeminate soy creature gushing about how hip and groundbreaking this is as he desperately tries to ignore the fent hobo having a freakout in the Starbucks

 

[GaryGray]

Now presenting the iWantMyPhoneStolen.

 

[McKennai]

If they kept most of their phones below the 5" size and slim we wouldn't be looking at this bulging overpriced mess.

 

[Dead Lion]

The lack of options is a tell-tale symptom of industrial monopoly and enshittification. Having a diversity of form factors, features and operating systems means that if one or two phone makers remove a beloved feature or force a hated one there’s another option the market can turn to.

To illustrate my point with an absurd hypothetical, if both apple and google decide they’re going to eliminate every way to unlock a phone except for scanning your asshole with the camera, they can very easily force the entire world to use it because there are no alternatives. If there’s two other companies that say “it’s ok, our phones will continue to use thumbprint scanners and passcodes, you don’t have to give us a picture of your bunghole,” google and apple would probably be forced to scrap the asshole scanner before it even makes it to market, at least if they wanted to stay in business. Unfortunately those companies don’t exist, so apple and google would be able to get away with it.

No competition phone market means the apple/google cartel can do whatever they want, which almost always to the detriment of th paying customer.

In reality I’m salty about the fact that apple ditched the thumbprint scanners on phones despite still producing the one on iPads. The android scanners never worked as well.

There’s unihertz if you want a different form factor. Linux phones exist if you despise Google with every fiber of your being.

The issue is that the consumers don’t want that. Consumers overwhelmingly want a six inch rectangle and manufacturers are happy to oblige.

 

[Otterly]

I'm happy for all the pickpockets out there

Picksockets.
(Sorry)

 

[MrLisReal]

I’m sure some soycuck “reviewer” (shill) will get one of these retarded purses for free and absolutely love it!

 

[Gobermental Supervisor]

10/10 Apple product.

0.1$ in material cost.
0.05$ in child labor cost.

Sell for 150$.

I wonder how long it will take for someone to sue Apple over them actually stealing their crochet/knit tutorial.

 

[Staffy]

They look very gay and they remind me of those pussy hats the internet armchair feminists wore years ago.

 

[The Mass Shooter Ron Soye]

10/10 Apple product.

0.1$ in material cost.
0.05$ in child labor cost.

Sell for 150$.

The child 3D KNITTED it with singular construction. Worth every nickel (the penny was just discontinued, RIP).

 

[deleuzeon]

Issey Miyake makes plastic crap. You pay all this money and you don't even get cotton, linen, or wool. You get plastic crap. Same thing with their clothing. One of the most overrated designer brands around.

 

[neger psykolog]

Issey Miyake makes plastic crap. You pay all this money and you don't even get cotton, linen, or wool. You get plastic crap. Same thing with their clothing. One of the most overrated designer brands around.

Dis shit is 3d niggered bish u don't know what u talking about
Smh bet u don't even eat cornstarch

 

[419]

Not only is it stupid, it’s also ugly. Apple’s really been phoning it in this past decade.

I wish Androids weren’t equally as homosexual, so that there would be at least some kind of competition. Every fucking phone has to be a 3x6 ugly, fragile pastel plastic rectangle with rounded edges and an overpriced camera. Variety in the phone market has been all but exterminated under the $1000 price point, which is bullshit because you can spec a reasonably good real computer for that kind of money. The variety isn’t much better above either, but at least you get those flimsy ass folding screen phones. At least it’s something different.

Fuck Silicon Valley.

Get a Fairphone if you can.

At least here in Yurop (where the company itself is based), it's very reasonably priced, but I have heard that there was some trouble with that over in the US. Either way, for the money you spend on it, you get a phone that's not only expected to last you a long time, but encourages self-servicing and repair of your own since it's also modular.

 

[Dog-O-Tron 5000v5.0]

Fat chicks will still continue to shove their phones in their bras thinking it's sexy.

 

[Otterly]

The child 3D KNITTED it with singular construction. Worth every nickel (the penny was just discontinued, RIP).

3d knitting being touted as some kind of revolution is hilarious. Gnarled elderly fishermen have been knitting seamless ganseys for centuries. All the British knitting traditions eschew sewn seams, and knit ‘3d’ - in the round, with grafted joins where it’s unavoidable like 8 or so stitches under the armpit. Gloves etc are all hand knitted ‘3d.’
The ancient Egyptians had a technique for making socks (not technically knitting but it sure looks similar) in a ‘3d’ manner. That we’ve only just figured out how to make machines do it amuses me no end. Get with the with times, grandpa apple!