Then, after watching for awhile, after going through the backlogs of clip channels, they see all the illiberal junk that Cobes says, they see his attitudes on a lot of things, they see the shitty stuff he's done and suddenly this likable oaf is the worst piece of shit on earth, and so they start to hate watch. They go to the subreddit and rejoice at him being sent duster and vow to send more.
I wonder how long the process takes for this, because usually that kind of fan turned hater stuff takes years to really cultivate.