While I'm not on the absolutely despise side of UB niggas, and I'm somewhat hyped for the FF set, because I get to collect all the chocobos and that will make my autism happy, I will say, why the fuck did they do their marketing run like this? They unironically killed tarkir dead. I go to about 3 different stores nearby and am friends with at least 2 of the owners and they've said they will pick up a booster display of tarkir AT BEST and save the rest of their load for FF. Many players around me agree, they've said "I'll pick up a booster because of course, but I'm just buying singles, I don't care about the set", aetherdrift is fucking dead too, there was a pre at one of the stores (I couldn't attend because poor and also lol fuck that) and there were exactly 3 people, the owner and 2 randos. If the set release is in june, why are we teasing shit THIS FAR IN ADVANCE? Are they stupid? I know the answer to that question actually.