black powder is very very dirty and that lubrication not only in helping seat a bullet into a case (crimped or cannelured) but when fired, helped "wipe" loose black powder and left a thing coating that made it easier to clean. really, as firing the bullet was a very high pressure situation and cast lead bullets, even hard cast lead (with antimony), would elongate a bullet a bit, distorting and smearing the lubricant in the groove (or coating the bullet itself) down the bore. this both sealed the bore better, helped protect the lead from casual weathering or moisture creeping into the powder, and during firing actively "wipe" or "squee-gee" out some unburnt powder that would result in leading or fouling too quickly with long strings of shots. air would be evacuated and drawn out following the bullet immediately after firing, taking with it loose powder and drying the lubricant for the next shot, eventually "coating" the bore very thinly with easy-to-clean lubricant.