Motivating fatty to run

Or any advice in general on how to motivate another person to get their shit together and workout more/eat less?
he probably doesn't know what motivates himself so neither are you. Imo you either put fear and just like a dog with a shock collar. But the better way would be to force him to drink 3 liters of water and consume salads with meat or just salads, since he can get a good amount in and not too many calories. But in general you need to find what he likes and give him the less calorie version. look at the The Ultimate Anabolic Cookbook or similar stuff since everyone and their grandma are creating these "healthy food"
 
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