Every single one of these console price increases is roughly
15%, directly corresponding to the tariffs hitting Japan in a few days.
The original Switch got a
13.3% increase. The Switch OLED got a
14.3% increase, and the Switch Lite got a solid
15% increase.
Nintendo is (predictably) shifting a decent amount (possibly all if their point of export is solely Japan) of the burden of tariffs onto the customer, but I feel like they could be far higher if you take into account the 20% tariff on Vietnam and 30% tariff on China.
I feel like the main reason why Nintendo isn't also applying this to the Switch 2 is because they've either already factored tariffs into its price and/or they know that increasing its already high price would crash its momentum into the dirt. The Switch 2 still hasn't even outsold the Dreamcast so getting its foothold in the market first before trying to turn a profit is going to be more important.
RIP to the Switch 1's chances of outselling the PS2.
Trump's 15% tariffs against Japan start next Thursday (August 7th). Nintendo is changing their prices officially on Sunday.
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It doesn't matter how "low" the tariff rate is, 15% on an already highly priced product is far worse than 15% on a cheap product. Given the choice, I'd rather pay 15% more on a pack of Skittles (25 cent difference) than a fucking game console ($30-50 difference).