Agreed, this looks like crap.
Hasbro has a long-term problem though. Most of their their toys are licensed, they don’t own the IPs, meaning they have the same problem as the OGL ecosystem. So they think they can make money by just co-opting the ecosystem.
Sadly, trannies don’t research their own body mangling, let alone history; this is doomed to fail.
It turns out, as TSR learned through many, many court cases in the 80s and 90s, you can’t actually copyright game rules. You can copyright the words you use to describe them, but you can’t stop other people from performing those actions.
The OGL was implemented to stop a lot of what happened during the ‘80s: “Are you using Hit Points

?” “No, no, these are Points of Smiting, totally different”. The OGL stopped a lot of competing systems from developing by allowing them to use the “TSR words” and thus strengthen the D&D brand.
If you have some time, and want to put yourself some knowledge, here’s an interview with Ryan Dancey, an architect of the old OGL: